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[00:01:12] All right, so in this episode, I’m talking to miss Joe. Where are you at in the world?
[00:01:15] Nischal: [00:01:15] Right now. I’m in LA, Phoenix,
[00:01:17] Dane: [00:01:17] California. Okay. Well, so thanks for taking time to spend with me today here. What’s your dream outcome? What are you hoping to get from this? I
[00:01:25] Nischal: [00:01:25] just want to know why I’m having such a hard time building my own business when I can come up with ideas and stuff and I know how to get things started, so I don’t know why I’m not doing that yet.
[00:01:35] Dane: [00:01:35] Good. And do you know if you actually really want to build a business? So if you had $10 million in the bank, would you still want to build a business. Yes.
[00:01:45] Nischal: [00:01:45] If it would help people, I would just make that something that would help people cause that’s something that’s on my mind. Or like there’s an idea that I’ve sort of been working on, but it’s not necessarily focused on the business.
[00:01:57] It’s more for foundation. The objective aligns with [00:02:00] nonprofit, but I’m not trying to make it a nonprofit. Do you know what I’m saying?
[00:02:03] Dane: [00:02:03] Yeah, we’ll dive into that in a second. So I want to get a high level context set. So your desire is to help people. So that’s good to know that the desires kind of true in there.
[00:02:13] Cause you know, I talked to some guy who wants and he’s like, I’ve been trying this for four years and I just can’t get it to work. And I was like, do you really want to do it in that case? And he’s like, Oh, you know. And I was like, well do you really want to do it? Cause if you did you’d probably do it.
[00:02:26] And he said, well, you know, I don’t know. And I said, well when did you start getting the desire for. Entrepreneurship. He’s like, you know what? I started getting the desire when I saw these Facebook ads of people that looked like they were living better lives than me. And I was like, so marketers manipulated you into having this desire?
[00:02:40] He said, yes. So you know, that’s why we’re very cautious with her. Was that the 80 year old or no? No. That’s someone from a year ago. So here’s what’s going on. So you want to know why your business isn’t working. So we’ll look at that. But then that’s sort of like solves one issue. What’s the dream outcome.
[00:02:56] Nischal: [00:02:56] Oh dude, just impacting people. I just want to help people.
[00:03:00] Dane: [00:03:00] So
[00:03:01] Nischal: [00:03:01] it’s kind of ingrained in me because I’ve had a life of privilege actually. I’m very privileged. My family kind of takes care of me and stuff. That’s something I’m kind of struggling with where there’s an aspect of, I do want to make an income.
[00:03:13] And I want to eventually support a family of my own or whoever I can, you know? And it’s always, who am I able to help and helping myself. That’s a big part of this is right. Okay. Once I can help myself, I can help other people. So that’s something that I was working on and the idea of running my own business, it’s been in my head, but not because it’s something that someone put there.
[00:03:33] It was just that I didn’t know it was possible like until a few years ago. I just saw your email is just somehow. In college, I was kind of looking around. I was like, I really want to be myself. That was like the main thing for me. Like I want to go. This was like, my intention here is to be myself. I want to be myself.
[00:03:50] That’s it. I don’t care what that means or how it is, and I did to a little extent. I didn’t know how much you know, like just influenced my past life had on me. [00:04:00] You can’t make this switch that fast. And I didn’t know that at the time as a kid. So it was just such a focus on that. And it felt like entrepreneurship was, this is a way so that I am able to control what I’m doing.
[00:04:10] And so that the impact of, of what I’m doing to people is net positive, right? So there’s an ability to help people without having to worry about, you know, the side effects, like my, my efforts going to things that. Either don’t matter
[00:04:22] Dane: [00:04:22] or they’re hooding keep secrets. So are you tapping a pen on the desk?
[00:04:26] Sometimes, yes. If it’s like when you’re extra passionate, you know, like, I want to help people. It’s like in your bones, man, you’re like, I got to help people. You know? It’s like if you listen to these top guitar solos and songs, like they sync up the bass drum with certain notes and it just rocks you so hard.
[00:04:44] So that’s kind of what you’re doing right there, you know? Wow. Yeah. So you want to figure out what’s in the way preventing you from help people, cause you really want to impact people. You want to generate an income for yourself. Yeah, exactly. Is there an income number that you have in mind? The idea is
[00:04:57] Nischal: [00:04:57] I just want to make enough that I’m able to help my friends and my family.
[00:05:01] Right. So that’s personal income.
[00:05:03] Dane: [00:05:03] How does it feel for you to say I’m alive to serve? Can you try and say it out loud? I’m a life to serve. Does that capture it? No. No.
[00:05:12] Nischal: [00:05:12] It’s like something deeper, man.
[00:05:14] Dane: [00:05:14] Let’s slow down. Take a breath with me if you would, and you can feel it, but maybe not articulate it. So just let yourself feel it until the words emerge.
[00:05:24] It’s just
[00:05:25] Nischal: [00:05:25] that people have helped me before, man, and really impactful in my life.
[00:05:29] Dane: [00:05:29] Hmm. And
[00:05:31] Nischal: [00:05:31] I’m like pretty happy. Like I’m a happy person, you know? And all of the help that I received has made that happen. And so many people who want and need that help and that so much help that we can give. And I know I can help, you know, there’s something in me that breeds on learning how to give some.
[00:05:51] Dane: [00:05:51] There’s something in either breeze when it’s focused on giving. Yeah.
[00:05:57] Nischal: [00:05:57] When it’s focused on anyone, just learning path [00:06:00] or give someone understanding. Somebody and then saying, this is exactly what
[00:06:04] Dane: [00:06:04] they need. Well, you know, one of my favorite parts of this process, this is fundamentally to me about loving another person.
[00:06:11] One thing that’s very hard to get people to realize and get myself to realize this, so we’re generally at choice and we’re genuinely choosing our experience. So if you’re waking up to go to a job every day and you’re like whining about it, well you chose that job. And you chose to stay there and you’re choosing to tolerate it.
[00:06:29] That’s your choice. You’re choosing it. And if you say, no, I’m not, you are, and until you wake up today, you’re the creator of that new chosen. There’s no help coming. Yeah. You’re your own health. Like so I’ve got bad news, bad news for you, and bachelors for everyone. Yeah. And that is, you are your own help.
[00:06:47] No one’s going to help you, but you
[00:06:49] Intro Voice: [00:06:49] and that. You might need to cry
[00:06:51] Dane: [00:06:51] for a day or two about that. You might need to just like weep for maybe a week. Crap, nobody’s going to help me. No one’s going to save me. You know, there’s the subtlest part of me that looks to women to help and save me as the, maybe with your unconditional approval of my heart, maybe with your unconditional approval, my looks, I will be saved.
[00:07:10] And guess what that does to the woman? It drains them because it’s not theirs to give. So I sit there
[00:07:16] Intro Voice: [00:07:16] when my yoga practice and
[00:07:17] Dane: [00:07:17] I’m like, I am actually the only one who can help myself. Here I am the one that can unconditionally approve of my looks. I am the one that can unconditionally approved. And then I go there.
[00:07:27] And now with women, it’s like this joyous expression of happiness. Like, Oh, who are you? How are you? Tell me about your life. What are you up to? What’s going on in your world? What do you struggle with? What are the things you think
[00:07:39] Intro Voice: [00:07:39] about? What
[00:07:39] Dane: [00:07:39] books did you read? What did you eat for breakfast? What’s your favorite ice cream?
[00:07:42] Like, look at how giving I am. When I’m not looking to a woman to save me.
[00:07:46] Intro Voice: [00:07:46] And so look at how giving you can be
[00:07:48] Dane: [00:07:48] when you realize nobody’s going to save you. Like when you said, I want to help people cause I know what it’s like to be helped. I was just thinking I didn’t really get help and I got some, [00:08:00] but the help that I needed.
[00:08:01] Wasn’t there. Hmm. So I’m just burning to give that help to those that don’t have it. That being said, if you don’t realize that you chose what you’re doing and you’re the one that helps yourself. So the bad news is, Dane, women are not going to save you. And then I’m like, F you give me a punching bag. Yes, they will.
[00:08:19] I will figure out a way. And I say, but the good news is you are the one that can save you. And the good news for that is you’re the one that can help you. And the good news of that is you have full control over that. The good news is that you are the one that can help yourself. You don’t have to be reliant on anyone.
[00:08:35] And so
[00:08:36] Intro Voice: [00:08:36] as that
[00:08:37] Dane: [00:08:37] lands, you’re like, Holy crap. And then all of a sudden women are just this joyous thing. Business is this liberating expression of help.
[00:08:45] Nischal: [00:08:45] What was I saying? Man, that’s crazy. That’s what I’m doing. Can I talk to you about my foundation?
[00:08:50] Dane: [00:08:50] Yes.
[00:08:51] Nischal: [00:08:51] I want to bring people to the moment, like right now, that’s, for me, it’s like just, it’s my experience like.
[00:08:59] That’s the one thing, like who can control this for me? Do
[00:09:03] Dane: [00:09:03] you want to bring people to the moment? Yeah.
[00:09:06] Nischal: [00:09:06] It says, bringing people in at the moment and saying, Hey, you can choose right to be alive. For me, it’s not like business. It’s, I kind of want you to choose to be alive. Can you choose to be alive? Please?
[00:09:18] Because that’s it. That’s the biggest thing for me. I want to help people say like, look, I’m just good,
[00:09:23] Dane: [00:09:23] so let’s see if we can make this a reality for you. This is business in a nutshell. A customer uses mechanism to get result, so this is fundamentally business in a nutshell. Okay? This is as a business owner, how I want you to start thinking these are the components now and the new entrepreneur’s mind.
[00:09:44] The mechanism takes up 90% of the space. This is my idea. This is my nonprofit. This is my software. This is my book. We like obsessed with our mechanisms and we usually generally think mechanism. If you’d like to get a free
[00:09:59] Intro Voice: [00:09:59] one on [00:10:00] one with me and beyond the show, you can find out [email protected]
[00:10:05] Dane: [00:10:05] forward slash podcast.
[00:10:07] The new entrepreneur or the person like trying to figure it out and make money online. They’re like, what’s my idea? What’s my idea? What’s my idea? What am I going to do? There’s stuck in mechanism. I’ll get my mechanism figured out. Then I’ll make money to the pro. They are not thinking about mechanism.
[00:10:24] They don’t think about it. Until like step four or five maybe.
[00:10:28] Nischal: [00:10:28] Whoa. Really?
[00:10:29] Dane: [00:10:29] Yeah. Step one is customer step two as a result. Okay. And then step three is mechanism. Mechanism is last on the list. It’s not as safe as, I don’t think about it, but it’s last. So to the pro, the mechanism occupies 10% the pro isn’t thinking about mechanism.
[00:10:47] They think about who’s the customer, what results do they want? So let’s use an example. Let’s say you’re talking to a high school tennis player who’s a senior. The result they want is they want to get a full ride to college playing tennis. so you see the customer there and the result? Yes. Customers high school senior.
[00:11:06] So, Oh, who’s your niche market? Oh, my niche markets are high school seniors. Okay. And what result do they want? Well, high school, senior tennis players. Just the who. What they want. The result is a full ride scholarship to college. Right. So you could have, how many mechanisms could you theoretically come up with that might help them with that?
[00:11:26] More than one.
[00:11:27] Nischal: [00:11:27] Yeah,
[00:11:28] Dane: [00:11:28] for sure. Yeah, so the mechanism brain is a very interesting one to build. So the mechanism is how do we most effectively get the person the result they want? Not necessarily how can I fulfill it? Maybe you find a hundred kids that just got into college on a full ride for tennis, and you interview those folks and you turn it into this wicked book.
[00:11:51] Here’s how a hundred high school seniors got full rides to college for tennis. That book would probably be irresistible to that kid. And you just interviewed, you found a hundred people and [00:12:00] interviewed. That’s an example of how you could do the mechanism brain. So the mechanism is really, I think, probably best built with building the marketing mind, because those are both marketing ideas.
[00:12:10] So let’s apply it to your foundation now. So who would be a customer
[00:12:16] Nischal: [00:12:16] April, who don’t know who they are. Two help people who are like legitimately like, what can I do to be this person who’s kind of already inside of me? I want to be this person that I don’t know how to do this.
[00:12:31] Dane: [00:12:31] How can I be this person that I feel I am inside of me?
[00:12:35] Nischal: [00:12:35] Yeah.
[00:12:35] Dane: [00:12:35] So how can you do that yourself, Michelle?
[00:12:38] Nischal: [00:12:38] Well, I’m paying attention. It’s nice though. Like, I really, really listen.
[00:12:43] Dane: [00:12:43] So write down, pay attention. What else? How else can you be the person you know you are inside of you?
[00:12:49] Nischal: [00:12:49] Ask for help.
[00:12:50] Dane: [00:12:50] Yeah, good. Write that down. So if someone does these three things, what result would they have?
[00:12:56] Nischal: [00:12:56] Just a much better life.
[00:12:58] Dane: [00:12:58] Write that down. A much better life. So check it out. We’ve got customer, we’ve got mechanism, and we’ve got result.
[00:13:05] Nischal: [00:13:05] Yo. I did not see that coming. I, I swear. Well, I mean, you just said it. I know.
[00:13:17] Dane: [00:13:17] So I want you to know, customer mechanism result is like a love letter to me about the simplicity of our businesses about, that’s amazing.
[00:13:27] And it makes everything so much simpler, easier, better. And it’s all stuff. It’s like, you know, if you read a marketing book, it’s like people don’t want a drill. They want a hole in the wall, but you know, that’s like a marketing thing. I sell people a result. What I’m talking about here as a whole approach to business, so let’s expand this and deepen it a little bit too.
[00:13:49] Who’s your customer? People who don’t know who they are and want to, or what was it?
[00:13:53] Nischal: [00:13:53] Yeah, people who don’t know who they are. How can I be this person that I feel I am inside of me?
[00:14:00] [00:13:59] Dane: [00:13:59] That’s the person I want to hit. The person that resonates with that question.
[00:14:02] Nischal: [00:14:02] Yes. On some level, man, it doesn’t have to be conscious.
[00:14:07] Dane: [00:14:07] Very good. And then the mechanism, pay attention,
[00:14:09] Nischal: [00:14:09] really listen and ask for help.
[00:14:12] Dane: [00:14:12] Great. And then the result is
[00:14:15] Nischal: [00:14:15] a much better life.
[00:14:16] Dane: [00:14:16] What’s a much better life mean? Like for.
[00:14:19] Nischal: [00:14:19] So you can enjoy the same circumstances, man, that you’re already in. Things start to change around you.
[00:14:25] Dane: [00:14:25] Okay? Yeah. If that’s what you want to write down, you can enjoy the same circumstances you are already in and by doing that, things will change around you.
[00:14:32] Man, I’m just like, Holy crap. The secret is joy. Isn’t it? Right? So you’ve got your customer, you’ve got your mechanism, you’ve got your result. So now we also have your marketing. So you can come out on the video and say, listen, I want to talk to people, but I don’t want to talk to everyone. And the next six seconds, I’m going to ask you a question.
[00:14:53] And if you resonate with this question, you should keep listening. If the question does that resonate with you? You closed this video, you’re not missing out on anything. That question is, have you ever asked yourself, how can I be this person that I know I am inside of me? How can I stop beating myself up?
[00:15:11] If you’ve ever asked yourself these questions, I want to show you the three things that I do that completely solve this issue. So the first is to really pay attention. What are you doing on Instagram? What are you doing on Facebook? What are you doing on your shows? So Instagram, Facebook shows is what they would relate to their current circumstance.
[00:15:34] What do you pay attention? Pay attention to your body. Pay attention. X, Y, Zed. The second thing is to really listen. I’m not going to tolerate any of this BS about you don’t know if you say you don’t know, this is a lie you do, you’re just afraid to listen. Third is to ask for help. This was my video. I’d say, listen, I talk to CEOs that do $10 million a year.
[00:16:02] [00:16:00] Intro Voice: [00:16:02] for years. People have asked me about a book, something simple that they could read that was completely comprehensive, that would help them learn how to start a business when they have no ideas, no money, no experience, no real expertise. When they’re insecure, when they don’t have confidence. How do you start from zero?
[00:16:22] How do you start a business when you don’t even believe that you could actually help someone in the
[00:16:26] Dane: [00:16:26] first place? It’s all.
[00:16:28] Intro Voice: [00:16:28] Documented. There’s now a path. It’s a book. It’s called start from zero, and you can preorder it right now. Going to start from zero.com and click on preorder, so you’re first in line to read this remarkable book.
[00:16:41] There are over 15 different examples of employees, many who became millionaires in four years’ time.
[00:16:48] Dane: [00:16:48] It’s absolutely possible,
[00:16:49] Intro Voice: [00:16:49] and you can do it when you get the right training. Go get that book right now. Start from zero.com and click on preorder.
[00:16:55] Dane: [00:16:55] Let’s get back to the episode.
[00:17:01] And do you know what they do really, really well? They ask for help. In fact, these CEOs that own and run $10 million plus companies. So anyway, I give people the example of, you know, powerful folks ask for help. It’s okay to ask for help. Then you say, now the result of doing all this, and this is the most beautiful thing, is that you can enjoy the circumstance that you’re in without it changing.
[00:17:25] And then by doing that, your circumstances will start to change to reflect how you feel internally. You’ll start to see that your feelings are not actually dependent on an external circumstance. You’ve been marketed to, lied to, and manipulated to. Into believing that your feelings are dependent on an external circumstance, but by paying attention, really listening and asking for help, you’ll see that you can enjoy where you’re at right now.
[00:17:46] Now, by doing this, your whole life will change. So if you’re not ready for this, it took me awhile as well. But if you are, I’d like to invite you in to a community and do a program that will help you pay attention. [00:18:00] Listen and Astro. Cool. Do you see all customer mechanism and result in forms of marketing as well?
[00:18:05] Yeah, so when I’m saying customer mechanism result is remarkable. What I’m saying is you get that down, your garden grows on top of it. Okay. What’s going on for you right now? So
[00:18:16] Nischal: [00:18:16] the thing is, man, this is something like, to kind of be honest with you, like I’m doing it, you know what I’m saying? It’s not a business, it’s still an idea and stuff.
[00:18:24] It’s really weird why I brought this up. Actually. I don’t know. I brought up
[00:18:29] Dane: [00:18:29] the nonprofit idea.
[00:18:30] Nischal: [00:18:30] Yeah. It’s just important to me, man. Like if it’s the one thing I do, I want to do this and yeah, the thing is like, I don’t have help for this. That’s the crazy part.
[00:18:39] Dane: [00:18:39] So what kind of help would you need?
[00:18:41] Nischal: [00:18:41] The thing is, I’m thinking people, but it’s not ready for people yet to be in on it.
[00:18:46] I have to build it. It means I don’t have anything I can give them to do. Like my employees. I would say. The people who would work
[00:18:56] Dane: [00:18:56] in this. Well, you’ve got a couple options, right? So if you want to go nonprofit route, you’ve got a compelling vision or mission that you’re sharing. Big time CEO is of how you want to help humanity.
[00:19:06] And they could donate money. Right. And that’s selling. The other is you find a niche market of people that are suffering trying to get a result that they can’t currently get, but that they could get if they paid attention. Listened to ask for help. Yeah. So if you found a niche market of people that were like, I really need this thing and I can’t get it, and you’re like, Oh, I can help you get that.
[00:19:27] That’s how you make money. So in terms of you’ve got customer mechanism result. The next thing that you’re thinking about is like employees come after you find like a customer market fit. Like your whole focus now is, you know, going out and sharing the message and finding niche markets that respond with it and getting attention and getting people that want to work with you and getting an audience put together.
[00:19:49] And as that builds, then you build the business behind that. You can actually start that. Now. So what would your first steps be?
[00:19:58] Nischal: [00:19:58] Facebook, probably. [00:20:00] I have a Facebook page.
[00:20:02] Dane: [00:20:02] So Facebook’s a mechanism, right? That will help you find a group of people. What if you went people first instead of mechanism first?
[00:20:10] Where might you go. And we go to Facebook. Is this your personal profile or a page? No, it’s a page. What would you post?
[00:20:17] Nischal: [00:20:17] I would start posting information. How to do it. How do you just start paying attention and what does it mean to pay attention, like the side effects of that, like what gets in your way?
[00:20:28] Things like that. I would start posting that, but. It’d be very focused. It would be action steps on how to do
[00:20:34] Dane: [00:20:34] what I’m telling people to do. So Facebook is a place that people go to kind of go to sleep generally, like they kind of go to to now they’re like, ah, I’m bored. I don’t know. I’ll look up my newsfeed.
[00:20:44] So you’re going to be talking to zombies for the most part, mass, majority of Facebook’s going there just to kind of tune out, take a break. So you’re going to be asking them to do what? While there,
[00:20:54] Nischal: [00:20:54] those are the people I’m really trying to reach.
[00:20:56] Dane: [00:20:56] It’s not very loving to put values on someone that they don’t currently have.
[00:21:01] This can actually be quite violent. You should value this. They just tune out. So what if you posted, so the year’s almost over, has anything been a struggle for you this year? If anything to struggle? Will you send me a private message? I would love to talk to you and hear about it. That’s what you post.
[00:21:19] Then you get people, Oh, you know, I’ll try to do this and this and this and this, and you’re like, you listen, and then you say, you know, I’ve got this three part thing I think you could do to end the struggle with it. I’d love to teach it to you. I could give it to you for free in 20 minutes on the phone and we can see if it would help.
[00:21:37] I really just want to give and see if it helps you out. Person has a struggle with their father. Person has a struggle with. X, Y, Z person has a struggle with whatever. You guide them through the process where they pay attention and really listen, and then they may be asked for help from themselves or something whenever it is, and then by the end of it, they’ve guided their own way out by becoming the person they know they are inside of them.
[00:21:59] So person has [00:22:00] struggle. You get them connected to the feeling, the person, they really want to be inside of them. They came back to that person. That person’s going to probably be able to help them with the. Struggle. The interesting issue is you start to see that the struggle was never there in the first place.
[00:22:12] It was how you relate to the circumstance that makes it a struggle or whatever. So you maybe help them with that or whatever. So that’s what you post and you connect with people individually. Instead of talking to the public that’s asleep on a network they go to, to be asleep. This comes from, you know, how can I love people?
[00:22:30] A can come, you know, to me it comes from, I just know what works. Cause I’ve failed way more than you. You know, I’ve failed doing that Facebook thing myself so I can save you the time. Don’t do it. So connect with people. Ask them about what they struggled with this year. See if you can help them not struggle.
[00:22:49] And you’ll be in the beginnings of your free content, your free book, your free information. That really helps people become the person they want to be inside of them. And remember, the intention is loving. So if you post on Facebook and you’re not getting any results, your first inclination needs to be curiosity and not anger because curiosity is rooted in love.
[00:23:10] Yeah, man, you’ve really learned quick today. I’m really proud of
[00:23:12] Nischal: [00:23:12] you. Thank you. I appreciate you. I appreciate this and I appreciate you. Uh,
[00:23:17] Dane: [00:23:17] you’re welcome.
[00:23:18] Intro Voice: [00:23:18] So listen, if you’d like to offer feedback on this episode, we would treasure that. Let us know what you want more of and what you want less of for this show and we’ll make sure we try to incorporate that.
[00:23:28] You can email the feedback to hello as start from zero.com just put Dean back in the subject line. Now if you’d like to build a $20,000 per month business minimum, I’ve got a friend who actually does this every single month. Some months he makes as much as $87,000 in a month. I asked him about, and he told me.
[00:23:47] Hey man, if I can do this, anybody can do it. So we’ve turned this into a fully comprehensive course that you can take to learn how to quickly build a $20,000 per month business. If you’d like information on that, you can go to start from [00:24:00] zero.com and on the homepage you’ll find a link to it. Now, if you’ve been struggling to take action, if you really feel there’s more for your life, but you know you’re gonna need to take action to do it, but taking action is so difficult.
[00:24:11] You just can’t seem to get yourself to do it. We have a wonderful free tool. You can find it . Start from zero.com forward slash DJP and if you go there within 20 minutes of applying the process, you’ll find yourself wanting to play the game, wanting to step in the game and wanting to take action. I use DJP for myself all the time with things like figuring out revenue models, figuring out lead capture
[00:24:34] Dane: [00:24:34] systems,
[00:24:34] Intro Voice: [00:24:34] figuring out how to hire someone.
[00:24:36] If I’m ever stuck with a difficult action, I’ll actually apply DJP because what it does is it wakes up a deeper intuition, a deeper wisdom, so we can actually do something really cool instead of stay stuck. So that’s it. Please rate the show. Please subscribe and go on and listen to the next episode.
[00:24:53] Dane: [00:24:53] Let’s do this.
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