SFZ 006: An Accountant Learns How To Leave His Career Behind…

Subscribe on iTunes | Subscribe on Google.

Show Summary
Mark is a talented account who’s found his new passion and wants to leave Accounting behind. He wants to become the Tony Robbins of the health space. Listen to what I tell him to do.
Show Notes
Mark learns how to model the framework of super hero’s to become magnetic in his niche. He also learns the difference between blasting a message out and connecting with people.

You can pre-order Starting From Zero here on Amazon.

Get all episodes on your phone right now by subscribing on iTunes.

Episode Transcript

[00:00:33] Hey Mark, Um, so what’s your, where are you out in the world actually?

[00:00:38] Guest: [00:00:38] So I, um, I’m, I’m writing a book called think longevity. Okay.

[00:00:42] Dane: [00:00:42] Um, Nope, Nope, sorry. Um, uh, place some country. Where are you at in the country?

[00:00:46] Guest: [00:00:46] Oh, I’m in Massachusetts.

[00:00:48] Dane: [00:00:48] Okay, Massachusetts and, okay. Tell me about the book.

[00:00:51] Guest: [00:00:51] The name of the book is think longevity.

[00:00:54] Um, the goal of the book is to get people to think in the present. Mmm. You know, about their health and how long they gonna live. Most people don’t think about, we take our lives for granted. And, um, we, uh, yeah, we tend to eat, you know, what the advertisers and the manufacturers are pitching to us.

[00:01:15] And. And which our bodies are not originally engineered to the process. So we end up with diabetes, end up overweight and cancer and yeah. A bunch of other, Mmm. You know, physical issues.

[00:01:34] Dane: [00:01:34] um, this will be good. So what’s your big dream outcome for this call? What’s a big goal you have that you

[00:01:41] Guest: [00:01:41] I’m just, you get more direction, um, in terms of, you know, where I’m at and I’m where I need to go to actually become the character that I’ve created for myself.

[00:01:54] Um, and that is a character that can no be online. And, [00:02:00] uh, you know, like, uh. You know, a Brendan or a Tony or something, but, you know, in the area of health and, uh, you know, encourage, especially the baby boomers, you know, because we were pitched all this, you know, manufacturing stuff and, and high carb foods and Many, many of the baby boomers that are my age, they’re, you know, they’re struggling with their health.

[00:02:22] Uh, you know, they’re struggling with diabetes and, and yeah, and heart problems and heart disease. And a lot of chronic diseases like this can be reversed. Uh, if we put our body in the right conditions and eat the right foods, you know, my body has this innate wisdom to him to heal itself. Uh, for example, I’m, I’m practicing keto right now.

[00:02:44] I’ve been in Quito now for probably six to seven weeks, and I had this tumor above a fatty tumor above my left eye, and it disappeared. I could still feel the scar tissue there. Uh, but I think it’s because, you know, once your body. Becomes fat adapted and it’s used to running off of fat rather than not carbohydrates that it seeks out fat.

[00:03:04] A two to utilize for energy. I’m not kidding. The tumor here, and I had a couple fatty tumors in my arm and they’re almost disappearing so. And I feel great. I have better mental clarity. I have a lot of energy. Um, you know, not only do I run a CPA practice, but you know, I’ve, I’ve taken all these courses from John Maxwell and Brendan Bashad to know now I’m taking a Sam ovens, you know, his first course there, consulting accelerator.

[00:03:33] You know, I’m just trying to better myself and trying to figure out, you know, how I can get into this space and become effective.

[00:03:40] Dane: [00:03:40] So. Okay, great. So this is wonderful mission. You’re very clear on it. So your outcome for the call is to get direction, but then, uh, particularly you would like to become, uh, an avatar type figure in the health space, much like a Tony Robbins or a Brendon Burchard.

[00:03:56] Guest: [00:03:56] Exactly.

[00:03:57] Dane: [00:03:57] And what outcome would that help you [00:04:00] achieve if you got those things?

[00:04:02] Guest: [00:04:02] Well, you know, what would allow me to, you know, travel the country, travel the world, uh, you know, speak to, uh, audiences. Uh. No, give me freedom to, no. Right now, I go to an office every day and I’ve been doing that for 30 years or so.

[00:04:17] Uh, you know, meeting with clients and doing tax work, but it was never truly my passion. Um, even though I’m good at it, um, you know, so, you know, and you know, like, you know, if I, you know, if I want to. You know, you know, and, and create a, uh, what do you call it? Fan base. Uh, you know, have some teaching videos and, you know, have some, you know, a couple of Facebook meetings a week or something, you know, with the fan base and just seep up.

[00:04:45] See people get healthy and, and hear their testimonies and their outcomes and, you know, how I help turn their life around. And now they, you know, they lost 30, 40, 50 pounds. And their doctor says they no longer, no, they’re, they’re either reverse the diabetes or they’re cured of it. Um, and, you know, and that would be a, you know, something great that, you know, some kind of legacy.

[00:05:07] I could leave that, you know, before I leave this world that, you know, I helped a lot of people just enjoy their life better. Uh, because I, I see it with my tax clients. You know, I have a tax client that comes in and on paper he’s worth many millions. But I can see, you know, he’s got like 10 years or less to live.

[00:05:23] He’s on dialysis. You know, he’s worked for IBM and given them his whole life, but yet he weighs like three 5,400 pounds. Very educated, very smart man. But no, he’s not going to live to really enjoy the assets that he’s accumulated.

[00:05:40] Dane: [00:05:40] So let’s just be really clear. We you, you would like to become an avatar type figure and you’re in the health space and you really do want to be as big as Tony or Brendan, okay?

[00:05:58] And if you in, in that, [00:06:00] you will have the freedom to travel and share your message. And you’ll also have the freedom to work on something you’re really passionate about because your days with accounting are starting to become numbered and you want to stop that sometime.

[00:06:13] Guest: [00:06:13] Right? I’m bored with it.

[00:06:14] I’m, you know, I’m losing my edge. I just, you know, as a matter of fact, Monday when I go back to work, I’m going to, you know, finalize my numbers up until this year and, and I’m going to put my practice alpha cell phone. I’m going to do it myself. At first. Uh, Oh, this way, I don’t have the shape.

[00:06:31] I know what it’s worth. And, and I’m going to put it in the mass society of CPAs website there and see if I get some CPA, young CPA that’s interested or, and you know, I’ll stay with them, like, you know, this tax season, next tax season, whatever, that as a consultant. But that’s about it. Yes.

[00:06:48] Dane: [00:06:48] Great. So do you know what’s been stopping you from just doing that all already? Is there something, is there something you want first before you do it? Do you think you need first.

[00:07:00] Guest: [00:07:00] Okay. Yeah, I was hoping the book, I was hoping, uh, you know, to start doing video, and I mean, last January I bought all this expensive video equipment. I, and I got this Sony AR three and I got this G 35 it was stuff that was actually recommended by Brendan.

[00:07:17] Dane: [00:07:17] Let’s try. Let’s try this for a second. Imagine you’re just in your car filming iPhones, videos.

[00:07:27] How does that feel.

[00:07:31] Guest: [00:07:31] haven’t really done, it feels a little awkward, but I think I can do it. It, it simplifies things, you know, rather than setting up the tripod and the camera and, uh, I bought the lights and everything. You know, I

[00:07:43] Dane: [00:07:43] No.

[00:07:44] Guest: [00:07:44] noticed a lot of Tony’s videos. They’re not that fancy, but he’s, you know, um, yeah, I think he does a lot of that type of stuff, but okay.

[00:07:53] Dane: [00:07:53] So this is, this is really exciting conversation cause this could be quite different than a lot of the other ones we’ve done. But the same things will all [00:08:00] apply for the most part. First, first off, um, I want to talk, I want to touch on how to create a, um, very magnetic persona.


[00:08:12] Um, now I, I learned this from, from Dan Kennedy.

[00:08:18] Right? Um, and when you, if you’re intentional with this, Oh man, do you present a complete image that someone is able to connect with?

[00:08:30] Guest: [00:08:30] Okay.

[00:08:31] Dane: [00:08:31] Um, so your, your primary objective is to connect with people.

[00:08:37] Guest: [00:08:37] Right. Okay.

[00:08:38] Dane: [00:08:38] It’s a not to share your message. It is. It’s to connect with people. You know, you do it. But like there’s, there’s, there’s a very, very subtle difference and I want to share my message versus I want to connect with people.

[00:09:00] Now you’ll do both, except if your intention is to connect with others. I think, I think you’ll, that’ll guide you very, very far. So you’re excellent storyteller. All right. So, okay, I’m gonna stop this. Let’s stop this. So basically, um, creating, if someone can feel like you, let’s say you want to go out and share your message, let’s say that’s the intention, right?

[00:09:26] Okay. I want, I just, I got this message I want to share, but the problem is, and this happened when we met in person. You miss people,


[00:09:37] you miss them like a mile. You miss them by a mile because you’re talking about values that you have

[00:09:47] Guest: [00:09:47] Okay.

[00:09:47] Dane: [00:09:47] you’re trying to sell values to someone else that they don’t have.

[00:09:52] So

[00:09:53] Guest: [00:09:53] Right. Okay.

[00:09:54] Dane: [00:09:54] you can’t sell your values to someone

[00:09:58] Guest: [00:09:58] I agree [00:10:00] with

[00:10:00] Dane: [00:10:00] yes, but what you can do. Is you can tell stories and the truth over and over and over again until people start to shift their values, shift their orientation, which then may end up shifting their values. So you, you want to learn, you want to study books on persuasion.

[00:10:24] Guest: [00:10:24] Okay.

[00:10:25] Dane: [00:10:25] you want to like, like a book called flip the script.


[00:10:29] Flip. The script is a book by Oren Klaff. It’s one of my favorite books I’ve ever read.


[00:10:34] like, it’s like one adventure after another in that thing. And, and, um, it’s, it’s about how to, how to make people think your idea is their idea.

[00:10:44] Guest: [00:10:44] Okay.

[00:10:45] Dane: [00:10:45] Now it’s about how to do inception, um, in that book. Um, you see, if you speak to three different.

[00:10:54] Pre-wired idea receptors in the brain. People will be like, people will be like, I need this idea. But you never told them that they needed the idea cause so right now, even your book is called think longevity. And that’s okay. It’s probably do all right. Like it may actually do very well. Um, it, it resonates if you care about longevity.


[00:11:19] Um. So let me gather my, let me gather my thoughts here.

[00:11:29] let’s just take it, let’s take a second that there’s some very important that I want to say. Okay. So you’re missing people when you talk, because they don’t want to give up carbs,

[00:11:40] Guest: [00:11:40] Right, right. I’m missing like they don’t have the values.

[00:11:43] Dane: [00:11:43] right? Yeah. They, they do not wanna give up carbs and they will just shut down. All right. So

[00:11:54] if you look at the, if you look at what needs to happen, [00:12:00] you, first off, you want to be very loving. And so it’s, it’s not very loving to try to sell your values.

[00:12:07] Guest: [00:12:07] Right.

[00:12:08] Dane: [00:12:08] It is very loving to meet people where they are very loving to meet them where they are. So. In terms of the persona, the very magnetic persona.

[00:12:23] Well, I’m, I’m, I’m, I’m, I’m actually curious. I mean, so you studied Brendan, you’ve studied Tony. Have you now bought Sam


[00:12:29] and you know, Sam was an early student of mine. He, um, I taught Sam when he was in his low twenties. He couldn’t even afford, he couldn’t even afford the program when he bought it.

[00:12:41] Guest: [00:12:41] okay.

[00:12:42] Dane: [00:12:42] we’ll do whatever, over $30 million. Is, he’s a very sharp guy. I, I take, I take modest amount of credit for that. That guy was, that guy would have been successful no matter what he did. He just happened to come to me for mentoring first.

[00:12:57] Guest: [00:12:57] I actually, I actually saw you in one

[00:13:00] Dane: [00:13:00] Oh yeah. Cool. Yeah. So, but like, so you’ve been trained, right?

[00:13:05] Um, like you’ve been trained by these folks, so I’m just gonna you know what, I’m just gonna tell you. The five the five things. So you want to basically construct a persona like a superhero does.

[00:13:17] Guest: [00:13:17] videos.

[00:13:18] Dane: [00:13:18] superheroes got a superpower, they’ve got an alternate identity, they’ve got an origin story, and they get a vulnerability or weakness.

[00:13:33] Yeah. Yeah, yeah. Well, think about Superman, right? So, you know, and let’s just make sure we get this right. So traits of, you know, how like, like superheroes, like live, like, they’re like, they’re like legends. They live for hundreds of years, right? That because they’re, they’re very magnetic

[00:13:51] Guest: [00:13:51] Okay.

[00:13:53] Dane: [00:13:53] and we can, we can construct those for ourselves.

[00:13:55] So they have a superpower. They have an alternate identity. [00:14:00] They have a vulnerability or a weakness

[00:14:05] Guest: [00:14:05] Okay. Alternate


[00:14:08] identity. Super power, vulnerability or weakness

[00:14:12] Dane: [00:14:12] or origin story.

[00:14:14] Guest: [00:14:14] Origin story.

[00:14:16] Dane: [00:14:16] Yup. And, and there’s one more that’s it slips my sister’s my mind that maybe it’ll come up. Okay. So check this out. Your alternate identity is that you’re an accountant.

[00:14:30] Guest: [00:14:30] Okay.

[00:14:30] Dane: [00:14:30] Your super power is that you understand the secrets to longevity, your vulnerability or weakness. Well, between you and I is that you get locked up in your head with your ideas, but that might, that might actually work. Um, but so you’re going to want to come, you’re going to craft this and then your origin story.

[00:14:56] Your origin story is very powerful. I can you, can you briefly tell it?

[00:15:00] Guest: [00:15:00] Okay. So, and I have all these pitches too. My mother gave me this. I have a picture of my dad. It was, it was very,

[00:15:07] Dane: [00:15:07] Not that, not that one.

[00:15:09] Guest: [00:15:09] with the BIA. No.

[00:15:10] Dane: [00:15:10] no. Tell me. Tell me. Just like in 30 32nd origin story.

[00:15:15] Guest: [00:15:15] Okay. So. My mother and father divorced when I was six years old, very young. And we ran to this


[00:15:23] and we ended up living in this, uh, row houses that were, you know, totally dilapidated.

[00:15:30] Actually, since we moved out, the town torn down and they’ve never rebuilt, uh, anything on that property. It’s just vacant land now next to way. Uh, okay.

[00:15:39] Dane: [00:15:39] random, more, more specific.

[00:15:41] Guest: [00:15:41] A Polish club, Polis,

[00:15:43] Dane: [00:15:43] more specific.

[00:15:44] Guest: [00:15:44] most club in Southbridge, Massachusetts. And, um, so, you know, I grew up believing I would never


[00:15:53] become anything because we were so poor.

[00:15:56] Uh, you know, we basically wore clothes from salvation army.

[00:15:59] Dane: [00:15:59] let me pause. Let me pause you. [00:16:00] Let’s, let’s shrink this, the origin story for how you started to care about longevity.

[00:16:05] Guest: [00:16:05] Oh, I’m talking about my, how I grew up. Okay.


[00:16:08] Okay. So, um, what happened was, uh, I went to the doc is a November, 2017.


[00:16:17] And what happened was when I was sitting there, they were going over my, my laboratory, uh, results. Yeah.


[00:16:26] She basically told me that, you know, I was pre diabetic, um, that I had the low HDL and the 30s.


[00:16:33] And, um, yeah, I was pretty shaken out of it about it. And you don’t see how to prescription from a Simba stat. And, uh, you know, and I kept on asking her what, you know, I’m looking at the prescription, but at the same time, I don’t want the prescription. I want health. You know, I’ve always been healthy.

[00:16:49] I, you know, I was a Marine, I was in good shape, but. Know, I allow myself to get out of shape. And, um, so, you know, she said, you know, I noticed you’re visibly shaken. You know, when she gave me a referral to a psychologist, which I, I later canceled, but I left know I left the office, you know, totally, you know, depressed and.

[00:17:09] Upset, you know, upset with myself for allowing me to get in that situation. And, you know, I basically went in and sat in my car and no, I kind of, I hit the dash with my hand and I said, uh, you know, this is unacceptable. . You know, I have a, a bachelor’s in theology. So for some reason, my Bible, my, my Bible mind kicked it in.

[00:17:29] And I remembered a verse in Genesis chapter six and verse three, what God says, my spiritual not always strive with man. Um, but I’m going to limit him to a hundred. Yeah. 120 is, and you know, prior to that, men were living like, you know, like Adam lifted 920 before he died. So I kinda got excited about that because I said, Hey, wait a minute.

[00:17:50] Know. Our bodies were engineered to live to 120 so I’m only halfway there. I was 60 at the time, so I decided at that point that, you know, I’m [00:18:00] going to get healthy and readjust my age, so, right. You know, I could reach whatever, you know. No, yeah, I a hundred or 120 or whatever, uh, you know, I didn’t think 120 feasible, but Mmm.

[00:18:13] So, you know, I went home and I, you know, I started studying, you know, like from doctor, Google doc, everything I could get my hands on from YouTube and, and Google and, you know, buying books. And, you know, the first book I book was actually book I actually bought because, you know, I used to watch them when I was young with my mother was Jack Lalaine.

[00:18:30] And, uh, I started studying his book and I, you know, I, I started going low carb, but not. Yeah. Not totally locum, but you know, a lot lower carb than I was knowing, you know, I was, yeah, I was eating like pumpkin pie on a regular basis cause I, I fell, I fell in love with it. So I gave up pumpkin pie and know maybe a slice of bread once in a while, but mostly no bread, no flour.

[00:18:52] I cut out the sugar, uh, you know, black coffee and nothing in it. And, um, three months

[00:18:58] Dane: [00:18:58] so let me see. Let me pause you. Can I pause you? Let’s get you a five sentence origin story. Just just, I want, I want to, we’re going to build the simplicity of your brain in this area, so, all right, try this. I went to the doctors,

[00:19:17] Guest: [00:19:17] are the

[00:19:19] Dane: [00:19:19] just try and say that

[00:19:20] Guest: [00:19:20] doctors show

[00:19:22] Dane: [00:19:22] they told me terrible news about my health.

[00:19:27] Guest: [00:19:27] me terrible news about my health.

[00:19:30] Dane: [00:19:30] I grew depressed.

[00:19:33] Guest: [00:19:33] I grew depress, I

[00:19:36] Dane: [00:19:36] I slammed my hand on the dash of my car and said, this is enough.

[00:19:41] Guest: [00:19:41] slammed my hand on the dash of like, ah,


[00:19:47] and said, this isn’t enough. Okay.

[00:19:52] Dane: [00:19:52] I want to live too. I said, I want to live to 120.

[00:19:56] Guest: [00:19:56] Yeah. Yeah. Well, I want to live, [00:20:00] I, I didn’t really say that, but I’ll put that I want to live too. I could change that 120

[00:20:08] Dane: [00:20:08] Yeah. It’s like, you know, I decided I wanted to live to 120

[00:20:13] Guest: [00:20:13] That’s actually a title of a book, but okay.

[00:20:17] Dane: [00:20:17] yeah. It’s, uh, I’ve, I’ve actually bought

[00:20:19] Guest: [00:20:19] Oh, okay.

[00:20:20] Dane: [00:20:20] book. Did you, did you what? What would be the most accurate short sentence that would be like kind of wore long lines of what you feel you would say? I decided I wanted to live.

[00:20:32] Guest: [00:20:32] I w I wanted to live in to see my grandsons to be about 40 in their forties so. I thought about them first and so that would put me about a hundred so, all right. I, I think I comfortably, cause I don’t want to see all my sons died too. I would like to completely lift

[00:20:51] Dane: [00:20:51] Okay, so I decided I want to live to 103

[00:20:53] Guest: [00:20:53] eye.

[00:20:57] Dane: [00:20:57] I decided I want to see my grandsons turn 40

[00:21:02] Guest: [00:21:02] picked 103 so, right. uh huh.

[00:21:09] Dane: [00:21:09] so I became obsessed with longevity.



[00:21:18] Guest: [00:21:18] accurate. Okay. Yup.

[00:21:22] Dane: [00:21:22] and I’ve found

[00:21:24] Guest: [00:21:24] And I found . Okay.

[00:21:27] Dane: [00:21:27] of longevity.

[00:21:29] Guest: [00:21:29] heart of longevity. Okay.


[00:21:33] Okay.


[00:21:37] Okay.

[00:21:38] Dane: [00:21:38] right, so let’s go through those sentences again as a very basic origin story that you could tell on a news station.

[00:21:47] Guest: [00:21:47] Do you


[00:21:49] want me to say

[00:21:51] Dane: [00:21:51] Yeah. Please.

[00:21:52] Guest: [00:21:52] Okay. I went to the doctors and they told me terrible news about,


[00:21:57] um, my health and I grew up.


[00:21:59] I [00:22:00] grew up depressed, um, and I left the doctor’s office and went into my car, slammed my hand on the dash, and. Said, this is enough. Um, I thought of my grandsons and you know, I’d like to see them live till at least 40.

[00:22:15] Um, and I, you know, I decided that I’m going to live to 103, because my favorite number happens to be 13. Ben reoccurring in my life. So is in that age number. So I became obsessed with longevity, and I found the harder longevity

[00:22:32] Dane: [00:22:32] Good. So you ha you had me until you started talking to me about your favorite number being 13.

[00:22:38] Guest: [00:22:38] Okay.

[00:22:39] Dane: [00:22:39] But I was, I was riveted and I was actually having like kinda chills and goosebumps going through my body. Like, this is one heck of a story

[00:22:47] Guest: [00:22:47] Okay. I’ll keep that out.

[00:22:49] Dane: [00:22:49] Remember, it’s an origin story.

[00:22:52] Guest: [00:22:52] Okay.

[00:22:53] Dane: [00:22:53] So we’ve got a plot.

[00:22:55] Guest: [00:22:55] that

[00:22:55] Dane: [00:22:55] I mean like, and I bet people listening and probably like nodding.

[00:22:58] They’re like, this is a good, like I can I connect cause I can connect with this story. Cause it’s, it’s not, um, 13 things at once.

[00:23:08] Guest: [00:23:08] Right.

[00:23:10] Dane: [00:23:10] All right, so now, um, we’re close on origin story.

[00:23:14] Guest: [00:23:14] Okay.

[00:23:15] Dane: [00:23:15] We’re close. I decided I want to see my grandson and those 40 so I decided I want to live to 103 but let’s change this a little bit.

[00:23:21] So I, I sought to answer the question, how can that happen?

[00:23:27] Guest: [00:23:27] right.

[00:23:28] Dane: [00:23:28] So I sought to answer the question, how can that happen.

[00:23:32] Guest: [00:23:32] Okay. I and I found the heart of longevity, so that I say before

[00:23:36] Dane: [00:23:36] No. And then I think you say, I found this. So I found, and then I found the true heart of longevity.

[00:23:42] Guest: [00:23:42] Okay. I found the two too hard,


[00:23:45] the true heart of longevity.



[00:23:49] Dane: [00:23:49] And it’s endless, remarkably simple. It’s remarkably simple.

[00:23:55] Guest: [00:23:55] Okay.

[00:24:01] [00:24:00] Dane: [00:24:01] and

[00:24:05] it flies in the face

[00:24:07] Guest: [00:24:07] Okay.



[00:24:12] Dane: [00:24:12] of what every marketer and advertiser tries to tell us

[00:24:22] about what to eat. Or about every marketer, advertiser tells us about how to live, and you might say almost every, not every, almost every marketer and advertiser tells us about how to live.

[00:24:42] Guest: [00:24:42] What, almost marketing, okay. And advertise. It tries to tell us about how to

[00:24:51] Dane: [00:24:51] good. Now you’re going to say from the age of blank, we are pitched and sold what to eat,

[00:25:05] and then you say, and we’re eating. Counter to how our bodies were designed. Our bodies were not designed to process the food that we eat. Nothing’s wrong with us. Everything’s wrong with what we’re eating. Our bodies are beautiful. They can heal themselves. They’re way powerful. We do not need, or we’re just eating in ways that are counter to Howard designed.

[00:25:36] Guest: [00:25:36] Cool.

[00:25:37] Dane: [00:25:37] Could. Could you imagine trying to run your car on water?

[00:25:46] Could you, what would fry an engine more than gasoline? Could you try to, could you, could you imagine trying to run your car on canola oil?


[00:25:56] It would die. Would you blame the car


[00:26:01] [00:26:00] or would you look at what you’re feeding the car.


[00:26:08] Then I want you to say, look, I’m not hungry. I don’t have cravings. I feel content. I feel more alive than I ever have, and I’m on track to live to 103.

[00:26:34] And I just want to let people know

[00:26:39] how to make this possible,

[00:26:47] but it will require lifestyle changes. But I promise you, you will be so much happier

[00:27:03] if you do it.

[00:27:14] Guest: [00:27:14] Okay. Oh, that’s fine.

[00:27:22] Dane: [00:27:22] So Mark, you’re to want to rehearse this


[00:27:27] and you’re going to want to probably ask your friends like, Hey, can I practice my pitch? And then I take it back? You know. If you ask people to listen, don’t ask them what they think so much as you ask them, Hey, did you ever get bored? Did you ever space out?

[00:27:53] That kind of thing. If you’re looking for feedback,


[00:27:56] but you know your friends may steer you’re wrong, like, I really don’t think you should talk about this or [00:28:00] that. I mean, as long, you know it’s tough. Unless you have a strong copywriter’s mind. You want to be very careful with the advice you take.


[00:28:07] But, um, where you really had me the most was when you talked about how our bodies are engineered to process food in a certain way,

[00:28:16] Guest: [00:28:16] Okay.

[00:28:17] Dane: [00:28:17] and it’s breaking us down the way we’re eating.

[00:28:21] Guest: [00:28:21] Right?

[00:28:21] Dane: [00:28:21] So now we have the origin story. And when you tell it basic and simple like that, it’s just, it’s,


[00:28:32] it’s a, you’re on another planet compared to most experts.


[00:28:37] Most experts don’t tell their origin stories for one. And then if they do, it’s, you know, 16 minutes. Your origin story is like a minute long.

[00:28:50] Guest: [00:28:50] Okay.

[00:28:51] Dane: [00:28:51] People will likely be frothing at the mouth to listen to you more. If you tell your origin story that way

[00:28:58] Guest: [00:28:58] Okay. Okay.

[00:28:59] Dane: [00:28:59] you’ll find you’ll kind of, you’ll get to see. So now, um, now we go to a F.

[00:29:05] So in terms of origin story, this will set you up now. Now you’re going to just kind of have to brainstorm a superpower, alternate identity, the alternate identities, easy. Like I’m a guy who is incredibly passionate about, about vitality and health, and I’m stuck in an accountant’s body or something.

[00:29:21] You know, I’m stuck in an accountant’s life, so I feel like I’ve got this alternate identity, though. It’s really cares about health and people really relate to this.


[00:29:29] Like Clark can’t versus Superman.

[00:29:31] Guest: [00:29:31] Uh huh.

[00:29:32] Dane: [00:29:32] Bruce Wayne versus Batman. Peter Parker versus Spiderman.

[00:29:37] Guest: [00:29:37] Right, right. most


[00:29:39] people have a, have this identity, even account as this hunched over guy and older

[00:29:45] Dane: [00:29:45] Yeah.

[00:29:46] Guest: [00:29:46] and,

[00:29:47] Dane: [00:29:47] Okay. So, um, now I want to talk about incepting people like planting ideas inside of their brain that they think are their idea.

[00:29:56] Guest: [00:29:56] okay.

[00:29:57] Dane: [00:29:57] you’ve done in section. [00:30:00] So the way inception works is you have to speak to idea receptors that are already inside their brain.

[00:30:09] Guest: [00:30:09] Okay.

[00:30:10] Dane: [00:30:10] So like if I talk to you, if I mentioned like gap accounting,

[00:30:15] Guest: [00:30:15] Okay.

[00:30:16] Dane: [00:30:16] that goes into your brain and it hits a spot where you’ve, you know a ton about that, right?

[00:30:20] Guest: [00:30:20] Right. Generally accepted accounting principles.

[00:30:22] Dane: [00:30:22] Okay. Yes. Okay. I don’t even know what it means. I just know gap accounting. But so when I say gap accounting, you’re like, okay, so does this, and then like, so that’s an idea structure that’s already in your brain. You’ve built that structure already. If I’m talking to massage therapists, and then I mentioned, you know, some, some weird muscle name, they would know it right away because they already have the preexisting structure in their brain for it.

[00:30:50] When you go out and speak about this, you’re speaking to people that don’t have structures to hear you

[00:30:58] like. So some do, some don’t. But for the most part, you speak about something and it just lands dead.

[00:31:03] Guest: [00:31:03] Right?

[00:31:04] Dane: [00:31:04] Have you had that experience?

[00:31:06] Guest: [00:31:06] Yes.

[00:31:07] Dane: [00:31:07] So what we need is, it’s terribly frustrating. So, well, has it been frustrating.

[00:31:16] Guest: [00:31:16] Yeah, I mean, somewhat, yeah. Some people, yeah.

[00:31:20] Dane: [00:31:20] Yeah, maybe not terrible. Maybe not terribly frustrating, but it’s just, you know, it’s not . It’s not landing. And so there’s three, based on this book, there’s the flip the script. There’s Bay, there’s three different pre-wired idea receptors that everybody has, no matter what they’ve been trained on, because gap accounting and massage that you can build those certain receptors.

[00:31:39] But there’s three big ones that we all have.


[00:31:45] Threat, reward, a fairness.


[00:31:50] So we’re pre-wired to look for threats. We’re pre-wired to look for rewards and were pre-wired to look for if this is a fair, fair deal.

[00:32:00] [00:32:00] Guest: [00:32:00] Okay.

[00:32:00] Dane: [00:32:00] in the venture capital world, the way they do that is they say, look, this doom and gloom threat is coming.

[00:32:06] Video is going to take over the internet, and if you don’t have video, you’re going to die. Well, the reward is this awesome video platform that can 10 X your response rate and 10 extra profit. And by the way, the prices X


[00:32:24] price. Um, in terms of like one of the things they pitched there, they picked the threat of death because of not knowing what your genetic destiny is.


[00:32:35] And if you know your genetic destiny, you can actually. Like this one guy was actually able, based on what his genetic makeup was, was able to extend his life by like 30 years.

[00:32:45] Guest: [00:32:45] Okay.

[00:32:45] Dane: [00:32:45] So the threat is you don’t know what your genetic makeup is. You don’t know what you’re going to get wiped out by. You don’t know if you’re going to get Alzheimer’s, you don’t know.

[00:32:52] But with genetic testing, you can find out with reliable predictability, and then you can take a lot of great action. So the rewards a longer life, the threat is, you don’t know. And then to invest in this venture capital deal with fairness, they need to make sure that the guy they’re giving money to will lose just as much as they lose if they give money,

[00:33:10] Guest: [00:33:10] right.

[00:33:10] Dane: [00:33:10] right?

[00:33:10] I’m the guy to do it because I’ve got all my dollars invested. So if I, this goes down, I go down, we all go down. So you’ve got threats, rewards, and fairness.


[00:33:22] So now you’ve got your origin story. You’ve got people set up. Right? And now you go into the threat, the reward of addressing the threat.

[00:33:37] And then, I dunno how you work fairness in, but we could, we could, we would know we’d be able to massage it. You know, you might, you might even talk about being unfairly treated by these food companies that make products that grow their profit margins and destroy your body.

[00:33:57] You that you’ve made quite a, you make quite a, not quite a noise with that. [00:34:00] Quite a bit of noise. So, um, in terms of becoming the avatar figure, okay. So now, now I’m in terms of publishing content. So now when we go into, um, so the, the, the essence of business in a nutshell is that a customer will use a, some kind of mechanism.

[00:34:20] To gain a result that they desire. That’s it. That’s basically business in a nutshell. Customer. We use a mechanism to get a result. So when I hire an accountant, an accountant is the mechanism, right? But what result do I want

[00:34:42] Guest: [00:34:42] Lower taxes. I

[00:34:43] Dane: [00:34:43] exactly? Was that simple? Man? I don’t want to pay more. I want lower taxes. I don’t give a flying flip about

[00:34:54] Guest: [00:34:54] Right. Okay.

[00:34:55] Dane: [00:34:55] Yeah, no, and I, in fact, the process, I would rather

[00:35:00] Guest: [00:35:00] process.

[00:35:01] Dane: [00:35:01] then look at accounting paper.

[00:35:03] Guest: [00:35:03] Right. Right.

[00:35:04] Dane: [00:35:04] I don’t want the process. I want the result of lower taxes. So now here’s where we’re going to actually get you into a category where you can make a big splash.

[00:35:15] Because you’re going to stop thinking about mechanism right now. The mechanism is to think longevity.

[00:35:22] Guest: [00:35:22] Right?

[00:35:23] Dane: [00:35:23] longevity could be a result of longer life. This look, we should talk about this a little bit. So, um, but we want to pick the customer you want to talk to and we want to speak to the result they have.

[00:35:36] We don’t want to get wrapped up in what the mechanism is going to be.


[00:35:44] When it comes to mechanism, most of us want something for nothing. And that’s not a bad thing. It’s a good, it’s, it’s, I think it’s a good, if you treat it as a good thing, like, Oh God, people want something for nothing. But if you actually sat down at a [00:36:00] table and you’re like, with a pen and paper, you’re like, you know, people, they want actually want something for nothing.

[00:36:03] And this isn’t a bad thing. I wonder how I could give something for nothing. So look at what kind of WeightWatchers did, right? They have women and what’s the, what’s the result that women want?

[00:36:16] Guest: [00:36:16] Weight loss.

[00:36:17] Dane: [00:36:17] Yes. To lose weight. And so weight Watchers created a very stupid, simple mechanism where women could count points.

[00:36:27] It’s all almost something for nothing, right? So it’s very easy to implement. WeightWatchers

[00:36:32] Guest: [00:36:32] Right. Okay.

[00:36:35] Dane: [00:36:35] they’re $1 billion company.

[00:36:39] Guest: [00:36:39] Okay.

[00:36:39] Dane: [00:36:39] you go to weight Watchers, they talk about so-and-so lost 20 pounds in a week. They don’t talk about counting points.


[00:36:52] So who is a target customer that is in pain, that wants a result Mark that you can think of where the, where the mechanism of longevity would help.

[00:37:07] Guest: [00:37:07] I mean baby boomers, I mean people overweight, people with diabetes,

[00:37:12] Dane: [00:37:12] perfect. That’s that. I want to almost want to almost cuss there, but try to keep his family friendly as possible. Possible. That is a phenomenal niche because they’re in pain. Okay, so I want to give you one, one other really important threshold. By the way, it’s an honor to teach you, and I’m such a fan of what you’re doing and.

[00:37:33] I’m just very grateful you exist, man, and with the mission that you’re up to.

[00:37:36] Guest: [00:37:36] Appreciate it. I appreciate it.

[00:37:38] Dane: [00:37:38] Yeah. No. So, um, well I got home, I go cheeky with my feelings and I lost my train of thought there for a second. Okay, got it back. So, um, if you ever tried to sell, like, could you imagine


[00:37:53] a woman in her twenties that does not want children?

[00:37:58] She doesn’t want children


[00:38:01] [00:38:00] and you’re going to try to sell her. A fertility drug,

[00:38:10] Guest: [00:38:10] Okay.

[00:38:12] Dane: [00:38:12] how does that feel and possible.

[00:38:17] Guest: [00:38:17] difficult.

[00:38:19] Dane: [00:38:19] That’s what most of us in business are doing. Yeah. Not to that extreme degree, but you’re talking to people about longevity. They don’t give a flying hoot about it.

[00:38:29] Guest: [00:38:29] right.

[00:38:31] Dane: [00:38:31] Yeah. So we want to pick the people where they are. They care about it. Cause if you, if you talked, okay, if you talk to the people that do not care about longevity and you share this beautiful message you have and they don’t and they don’t care about it, you’ll probably start to erode your confidential, grow more insecure


[00:38:49] if you, and that’s what happens to me.

[00:38:51] If you talk to people that really care about longevity and are really in pain. It’ll be a night and day difference. Literally, it’ll be in the night, it’ll be cold verse. You’ll be on the beach in the

[00:39:04] Guest: [00:39:04] So it’s better to talk weight loss and diabetes. What, where they’re suffering,

[00:39:09] Dane: [00:39:09] Oh, Def. Yes. Abs. Yes.

[00:39:14] Guest: [00:39:14] Right. Yes.

[00:39:16] Dane: [00:39:16] And how quickly can you provide a transformation with the mechanism that you have? Like

[00:39:21] Guest: [00:39:21] Um,

[00:39:22] Dane: [00:39:22] what was one of your results of your clients.

[00:39:25] Guest: [00:39:25] I said, within, uh, within, well, within eight weeks, he lost 15 pounds. I’ve stopped coaching company, lost another five pounds, so it’s,

[00:39:37] Dane: [00:39:37] How much did he weigh to begin with?

[00:39:40] Guest: [00:39:40] God, all he told me is when he was 50 pounds overweight. And he and he wanted to lose 50 so


[00:39:47] Oh, what was it? 50 I’m thinking. Yeah, I think he still wants to lose another 20th probably 40 pounds away and he’s lost half of its sofa, but he looks [00:40:00] totally different.

[00:40:00] I got a picture before, well before we start, and I’m going to get one tomorrow where he is now, and he looks, he looks totally different.

[00:40:10] Dane: [00:40:10] Yeah. And not all, not all weight losses is the same. This is like Lisa, this is, these are like the life changing pounds that come off, not like the water weight pounds or

[00:40:21] Guest: [00:40:21] no,

[00:40:22] Dane: [00:40:22] is that right?

[00:40:23] Guest: [00:40:23] is real. Wait, I, because face, everything’s changed.

[00:40:27] Dane: [00:40:27] yeah.

[00:40:28] Guest: [00:40:28] And you know, so, cause basically I don’t give, you know, it’s not like a WeightWatchers or a mail order catalog. I teach people how to fish. I don’t just give them a fish, you know.

[00:40:40] Dane: [00:40:40] Right? So now we want, we want to create a mechanism for you that gets the people that are interested raising their hands. So you’re going to focus on telling your origin story. Then you’re going to go into the threats, rewards and fairness


[00:40:56] about food being this, the reward of carve, the reward of this.

[00:41:00] And, and you might not call it you. There might be something better to call it then, like no carbs.


[00:41:06] But it might also might also be the best way to go. You can, you can definitely experiment. That’s, that’s, that’s

[00:41:12] Guest: [00:41:12] I don’t say no Cubs. Yeah. Because you are going to have some

[00:41:19] Dane: [00:41:19] Good, good, good. Okay. So, um, so you got your origin story, you got threats, rewards and fairness. Now you now, um.

[00:41:27] Guest: [00:41:27] mean,

[00:41:30] Dane: [00:41:30] your mic settings back? There’s a lot. There’s a lot of background noise there.

[00:41:35] Guest: [00:41:35] us have, how’d you know? So, right.

[00:41:38] Dane: [00:41:38] Well, try say something else.

[00:41:42] Guest: [00:41:42] So

[00:41:42] Dane: [00:41:42] bad. It’s bad. Okay, so now

[00:41:46] Guest: [00:41:46] yeah, Mike?

[00:41:49] Dane: [00:41:49] let’s see here. Okay. I want to give you, so on a scale, um, are you, are you taking notes.

[00:41:55] Guest: [00:41:55] Yes, I

[00:41:55] Dane: [00:41:55] Yeah. So on the left side of the paper draw like a vertical line, very [00:42:00] small, and then a horizontal line all the way across to the other side of the paper. So you got like a horizontal access.

[00:42:07] Guest: [00:42:07] Right. Okay.

[00:42:08] Dane: [00:42:08] On the right is you’re on a left, a zero zero pain, and on the right is a hundred a hundred pain.

[00:42:17] Zero. Yeah. Zero to a hundred yeah. So I had my air conditioner go out in my car. In the summer

[00:42:25] Guest: [00:42:25] zero. Okay. Okay.

[00:42:26] Dane: [00:42:26] and you know, it got up to like 95 98 degrees in that car.


[00:42:35] I just roll the windows down. I’d have some of my friends sweat cause I didn’t want to make the change,


[00:42:44] but I was in pain,

[00:42:46] Guest: [00:42:46] Okay. Right,

[00:42:48] Dane: [00:42:48] I wasn’t in enough pain to make the change.


[00:42:55] You go back to that woman in her twenties she’s been trying to have a child for three years. She can’t have a child who’s had a child for three years and you’re going to sell her fertility stuff.

[00:43:06] Guest: [00:43:06] have

[00:43:06] Dane: [00:43:06] does that feel?

[00:43:08] Guest: [00:43:08] better chance? Cause she hasn’t had a

[00:43:12] Dane: [00:43:12] Yeah, so you’re, yeah, your mic sometimes blows out, but you’re doing is fine right now.

[00:43:17] Guest: [00:43:17] shower. Okay. Okay. Yeah.

[00:43:19] Dane: [00:43:19] stay still.

[00:43:21] Guest: [00:43:21] All right.

[00:43:22] Dane: [00:43:22] So it’d be, it’d be a walk in the park to sell a woman fertility information and techniques

[00:43:27] Guest: [00:43:27] It’s, he’s mine for three

[00:43:29] Dane: [00:43:29] that’s a, that’s a pain of a hundred. So when my car got up to 108 degrees inside,

[00:43:38] Guest: [00:43:38] Right,

[00:43:38] Dane: [00:43:38] it was excruciating.

[00:43:39] I went and got the air conditioning fixed.


[00:43:44] Now the thing is. It would have made a lot of sense for me to get my car fixed at 98 degrees inside there. It’s just pretty uncomfortable.

[00:43:52] Guest: [00:43:52] Exactly. Right.

[00:43:54] Dane: [00:43:54] So you’re going to see me sweating in a car and hot, and you’re like, dude, get out of the car. And I’m like, nah, [00:44:00] I’m fine.




[00:44:03] When I, when it gets to 108 I’m like, F this. I got to get this fixed. Yeah. So when you’re talking about selling to people in pain,


[00:44:12] if you, if you literally focus on the folks that are. Like after wit’s end, the ones that want to make a change and you just stand there, you’ll be, you’ll feel, you won’t feel needy.

[00:44:24] You’ll feel content. you’re not going to like try to get the people that are at 98 degrees heat.

[00:44:30] Guest: [00:44:30] Right, right.


[00:44:35] Yes.



[00:44:40] Dane: [00:44:40] Yeah, I’m here. Yeah, that’s it. So who your customer and the result they want. Let’s go back there. So the customer is going to be, give me some, give me some examples of customers that you.

[00:44:57] Guest: [00:44:57] Um, you know, you know, someone who’s a, you know, suffering from diabetes and, um, no, you know what I realized? You know, a lot of them are in pain and they don’t realize they think it’s old age. But when I had diabetes, my ears hurt. My, my fingers hurt, my toes hurt. And, uh, so when, when I, when I got rid of the diabetes, I noticed all that pain went away.

[00:45:21] So, uh, no. So a lot of them, you know, they have all this body pain that they attribute to old age, but it’s actually the diabetes because diabetes attacks every cell on your body makes you go blind. Yeah. Put you on dialysis, kidney attacks, your liver, everything. A diabetic elses on your feet and your toes.

[00:45:40] You know, you get appendages amputated. So, so, so all the, you know, I guess my, my job is to help them see this pain. I don’t know. But you know, and plus they have a lot of, well, you know, a lot of weight that the hang carrying around and that’s why they get problems with their knees and their hips and you know, they get, they get knee [00:46:00] replacements and all kinds of things.

[00:46:02] And it, you know, it’s just like the crescendo of

[00:46:05] Dane: [00:46:05] This is, this is great. This is a great research. That’s not great that that’s happening now. Um, Mark, your task is to. Tell these counterintuitive truths.

[00:46:20] Guest: [00:46:20] Okay.

[00:46:21] Dane: [00:46:21] So what you just did is you spoke to threats. Do you see that?

[00:46:27] Guest: [00:46:27] Yes.

[00:46:30] Dane: [00:46:30] How, how, what do you, what do you see that makes you see that?

[00:46:32] Guest: [00:46:32] Well, I smoked the threads that, you know, they have unneeded body pain and yeah. And you know, and they lose it

[00:46:39] Dane: [00:46:39] they’ll go blind.

[00:46:41] Guest: [00:46:41] eyesight because it’s not old age. The diabetes at their eyes. you know, and another thing is. When somebody first starts getting diabetes, I think the medical profession needs to change us.

[00:46:53] They call it prediabetes, but pre-diabetes, somebody, somebody might think, Hey, I got prediabetes. I’m okay. No, you’re not okay. Because that means you’re over a hundred and prediabetes that you know, I’ve studied, you know, several doctors like Jason found the diet. The diabetes code. I mean, you know, prediabetes, diabetes will eat away at you.

[00:47:12] So a lot of people get this false idea that, Hey, I don’t get diabetes. I just got prediabetes, but it’s dangerous also. And I didn’t have full blown diabetes either. I had pre-diabetes, so, and it was attacking my body, so.

[00:47:25] Dane: [00:47:25] going to

[00:47:26] Guest: [00:47:26] Yeah.

[00:47:26] Dane: [00:47:26] it in and cure for diabetes and Google just to

[00:47:30] Guest: [00:47:30] Yeah. Yeah. Well, what the, what the profession is saying that prediabetes can be cured but full-blown diabetes or just diabetes type two, they call it type two as opposed to type one. That’s a different type. It’s, it’s, you’re kind of genetically predisposed. The type one is letting you can do about it.

[00:47:47] Uh, you either got it or you don’t. It usually shows up by the age of 14, but, uh, once you get full blown diabetes, they say you can’t cure it, but you can reverse it. And you know, and you have to live in that low cap state most of the [00:48:00] time. Um, and so you kind of reg, you

[00:48:03] Dane: [00:48:03] So let’s pop. Let me pause. Thanks. Where could we have, we have just a few minutes left, so I want you to focus on the diabetes niche and spreading the message there.

[00:48:14] Guest: [00:48:14] Okay.

[00:48:15] Dane: [00:48:15] That’s it.

[00:48:16] Guest: [00:48:16] I think that’s the strong, strong thing there is the diabetes. Yeah.

[00:48:20] Dane: [00:48:20] well, you’re just going to focus there. What will happen within, you know, have you ever heard of Perry Marshall, the Google ad words guy?

[00:48:27] Guest: [00:48:27] No.

[00:48:28] Dane: [00:48:28] So Perry Marshall was a brilliant, is a brilliant marketer. Um, and two in 2004, Google AdWords came out around that time, maybe 2006, 2004, maybe. And in Perry saw that as one of the greatest opportunities.

[00:48:45] That’s ever been created for mankind. In turn, in terms of marketing and PR, clearly there’s a marketing, it’s a Mar. It’s a direct response. Marketers playground. People type in a goop keyword. They click on your ad. It’s, it’s a, it’s a marketer’s wet dream.


[00:49:00] When Google AdWords came out, he positioned himself as the Google AdWords expert.

[00:49:05] Guest: [00:49:05] Okay.

[00:49:06] Dane: [00:49:06] He was a Mar. He was a marketing expert.


[00:49:09] He wasn’t an adverts expert.


[00:49:12] He knows how to niche himself down. He saw ad-words as the vehicle to get him the reach that he needed to be.

[00:49:19] Guest: [00:49:19] Okay.

[00:49:20] Dane: [00:49:20] Diabetes can be that for you.

[00:49:22] Guest: [00:49:22] No.

[00:49:23] Dane: [00:49:23] Yeah. Um, it also is also a pretty big space, but so, I mean, there’s, it’s not like ad words like, you know, just came out and Perry establish himself there pretty quick.

[00:49:31] It’s not like diabetes just came out, but I use that as a, I use that as an example. Like we think it’s like these people that are niched down or like just for that niche. People that are niched down to something are generally brilliant everywhere. So, um, I want you to focus on diabetes. I want you to record


[00:49:50] 10 videos on 10 10 fit, 10 different videos on diabetes from your car with your iPhone.

[00:49:58] Guest: [00:49:58] Okay.

[00:49:59] Dane: [00:49:59] you to practice [00:50:00] over and over again until the message is dialed, till people feel like they’re listening to a friend.


[00:50:06] And you’ll practice that and you share it with someone. Do you have a, do you know anybody that has diabetes?

[00:50:13] Guest: [00:50:13] Yeah. I know a doctor that has diabetes is a client of mine.

[00:50:18] Dane: [00:50:18] A doctor that has diabetes is a client of yours.

[00:50:21] Guest: [00:50:21] Yeah. Tax line.

[00:50:23] Dane: [00:50:23] Oh, tax planning. Okay.

[00:50:24] Guest: [00:50:24] But he, you know, his wife is a client of mine too. They have two separate businesses, and his, you know, his name is Nicholas Mazza Oneidas. He’s a radiologist. And he actually, his wife told me, uh, a Sandy sheep. Sandy told me, she said, Mark Nicholas said, to keep doing what you’re doing because you’re right.

[00:50:42] Dane: [00:50:42] Yeah. So, okay, so


[00:50:47] I want you to build a group of five to 10 people that have diabetes.


[00:50:53] That are like kind of just like friends and I want you to set up a relationship with them where they can be your sounding board for the videos that you’re making in your car. so you’ll make a video on your car and you’ll say, Hey, did you find this helpful?

[00:51:08] What’d you think about this? Do you have any feedback for me?

[00:51:14] Guest: [00:51:14] Okay.

[00:51:15] Dane: [00:51:15] So you’re gonna make your first video. You’re going to keep doing that until they say you got good feedback. Like, Oh, I don’t like the angle. I was distracted. You were in your car and you’re like, well, dang a dang. Why did you tell me to go with my car? Well, because I’m usually wrong, Mark, that we just did that.

[00:51:29] Then I, but then I figured out what’s wrong and make it right. So then maybe you do it at your desk as an account, as an accountant, you know, and maybe you’re the accountant that became obsessed with the numbers of health. Which is kind of a nice, you know, I’m the accountant that became obsessed with the numbers of health.

[00:51:47] When I realized that everything in health could be measured down to a number, I started making sure my health was in the black instead of the red . Okay.


[00:51:55] um, you’re, so you’re going to have [00:52:00] you said you wanted some direction at the end of this call

[00:52:02] Guest: [00:52:02] yep.

[00:52:03] Dane: [00:52:03] and you said you wanted to have an avatar that was like Tony Robbins or Brendon Burchard.

[00:52:07] Guest: [00:52:07] Right, right.

[00:52:08] Dane: [00:52:08] So your steps for doing this are to simplify what you’re doing, what you speak about. So we went from your complex origin story to a very simple origin story.

[00:52:17] Guest: [00:52:17] Right,

[00:52:18] Dane: [00:52:18] We showed you how to do threats, rewards and fairness.

[00:52:21] Guest: [00:52:21] right. Well, it’s be

[00:52:24] Dane: [00:52:24] you with a niche and a result that these diabetics want.

[00:52:27] What’s, what’s the result of diabetics want?

[00:52:31] Guest: [00:52:31] diabetes free to, I mean, you know,

[00:52:35] Dane: [00:52:35] That’s good enough, man.

[00:52:36] Guest: [00:52:36] right.

[00:52:37] Dane: [00:52:37] free.

[00:52:38] Guest: [00:52:38] Yeah.

[00:52:39] Dane: [00:52:39] Now, um, I want you to create some marketing content that could go out as Facebook ads towards certain, like videos that are Facebook ads that just create conversations with people just so you can start talking to them. So like one of your videos on Facebook is going to be like the sub, the is gonna beg, do your ears hurt?

[00:52:59] Does this hurt? Does this hurt? Does this hurt? Watch this video to hear the surprising truth of what might really be going on.

[00:53:06] Guest: [00:53:06] Okay. Okay.

[00:53:07] Dane: [00:53:07] now you’re going to have a video of you and your car, and it’s just you with your iPhone on your car.

[00:53:15] Guest: [00:53:15] Okay.

[00:53:16] Dane: [00:53:16] Ty Lopez built his multimillion dollar information business with an iPhone in his garage. Well, the Lamborghini behind him, which a lot of people made fun of, but he was the one laughing in the bank.

[00:53:30] Guest: [00:53:30] Right?

[00:53:31] Dane: [00:53:31] Now you just see an iPhone. And, and as vulnerable. It’s vulnerable to have the iPhone cause you don’t look as good.

[00:53:38] You don’t have the lighting, you don’t have the professional videos,

[00:53:41] Guest: [00:53:41] Right.

[00:53:41] Dane: [00:53:41] but you want to shine on that iPhone.

[00:53:45] Guest: [00:53:45] Okay.

[00:53:45] Dane: [00:53:45] you want to face the fears and the vulnerable things that come, Oh, I’m going to be on my iPhone. I got to get the lighting right. I don’t like my complexion. What? All the things that come up for me.

[00:53:54] You want to practice on your iPhone, watch yourself talk, cry. [00:54:00] About how much you hate, how you look or your sound of your voice, if that has, if that happens.


[00:54:04] And then like he’ll like watch yourself talk until you love yourself on that iPhone. Like once you play it back like this is horrifically humiliating.


[00:54:16] To watch myself on an iPhone. And you keep, you keep doing that and you watch that until that’s healed. So now you’ve got listened to your ears hurt. Does this hurt? Does this? Or watch this video to the surprising truth. I just want people to know about this information. If you’d like to talk more, send me a message.

[00:54:30] Guest: [00:54:30] Right,

[00:54:31] Dane: [00:54:31] Right? So now you’ve got a YouTube video that you got a Facebook video going out, targeted towards anybody over 60 to just, you know, swinging for the fence on people with diabetes. Then that goes to a messenger bot ad a Facebook messenger bot, and. And, and, and it disclosed the accent. And then like, it’s like how long have you had diabetes or prediabetes or what’s your situation?

[00:54:49] They type it in. Now you’re off to the races. You’ll be talking to hundreds of people before you know it.

[00:54:55] Guest: [00:54:55] I left out a tax your brain till, but it gives you, you know, foggy brain and everything max, every cell in your body actually.

[00:55:02] Dane: [00:55:02] yeah, when I, when I type in diabetes and I say, and it says, what does this, what does this research says? Um, this one line said, it was like, is it, what a heroin, let me find it. Uh, there isn’t. Oh, man.

[00:55:17] Guest: [00:55:17] nasty.

[00:55:18] Dane: [00:55:18] Yeah, it was, diabetes has become an epidemic.

[00:55:22] Guest: [00:55:22] Right. Over 50% of Americans have it. Some form.

[00:55:26] Dane: [00:55:26] Oh my God.

[00:55:27] Guest: [00:55:27] Yeah.

[00:55:28] Dane: [00:55:28] So excuse my language with her. So, um, so Mark, what are you going to do.

[00:55:35] Guest: [00:55:35] It’s, yeah. Okay. The only problem I might have is, you know, all my, I have friends, but I don’t know all that medical history. I don’t, I don’t know if I can find, you know, I’d have to ask, you know, who’s going to

[00:55:46] Dane: [00:55:46] Run, run the Facebook ads to find your friends?

[00:55:49] Guest: [00:55:49] Okay. Okay. Who has diabetes? Okay.

[00:55:51] Dane: [00:55:51] no. I mean, yeah, actually that’s perfect. You’re like, you’re like, Hey, do you have diabetes? I’d love to talk with you. I’m just a friend. I just want [00:56:00] to be a friend. As a video of you and your car. Send me a message.

[00:56:05] Guest: [00:56:05] Yeah. I’ve been trying to build my friends on fee, you know, just, I got like almost 3000 so maybe I can just send out a message. Anybody has diabetes? I love to talk to you.

[00:56:13] Dane: [00:56:13] exactly.

[00:56:14] Guest: [00:56:14] Okay.


[00:56:18] Okay.

[00:56:18] Dane: [00:56:18] Now you’ll be, now you’ll have an audience to send your videos to see what they think.

[00:56:23] Guest: [00:56:23] Right.

[00:56:25] Dane: [00:56:25] were you bored? Was it helpful, et cetera.


[00:56:28] You’re going to practice your message with these five to 10 people.

[00:56:32] Guest: [00:56:32] Okay.

[00:56:32] Dane: [00:56:32] You’re not going to make a video, send it out, and then wonder if it ever worked or not.

[00:56:36] You’re going to make the same video five times, but the fifth time you make it and send it to the world, you’ll know you’ll be swinging for the fences on it.

[00:56:44] Guest: [00:56:44] Because I have five feedback on it.

[00:56:49] Dane: [00:56:49] Simple feedback.

[00:56:53] Guest: [00:56:53] Awesome. right. Awesome. Dan, you, you’ll accomplish what I was looking for.

[00:57:00] Dane: [00:57:00] Very good.

[00:57:00] Now, at the beginning of your video on Facebook, you could say, I’ll never forget the day I was told I was pre died. Okay? That’s how, that’s how the video starts off. I’ll never forget the day I was told I was prediabetic. And then you go into that sentence by sentence and with someone with a guy like you who’s got financial resources at his disposal.

[00:57:22] Guest: [00:57:22] Right?

[00:57:23] Dane: [00:57:23] going to be a problem. You run a Facebook ad for 100 bucks, you could run, you could run 10 of those, and you’ll get your real market feedback right there.

[00:57:32] Guest: [00:57:32] Okay.

[00:57:36] Dane: [00:57:36] So you know, Google, how does Google, you know how to, how to start a Facebook ad? Or, or if you really have money and you don’t care, and you want to do it really, really well, you could Google search, like Facebook digital marketers and tell them what you’re. Tell him what your intentions are, but think we did it.

[00:57:58] So good job,

[00:58:01] [00:58:00] Guest: [00:58:01] All right. all

[00:58:04] Dane: [00:58:04] dude, that’s amazing.

[00:58:06] Guest: [00:58:06] Thank

[00:58:08] Dane: [00:58:08] for all this drive and desire you got.

[00:58:10] Guest: [00:58:10] you man.

3 Beliefs At Start From Zero

We Believe In...

Freedom Of Self, First,
Freedom Of Finances, Second,
And Freedom Of Expression Through Every Layer.

We believe there is nothing embarrassing about starting at zero.
In all aspects we adopt having a vulnerable beginner’s mind.


 Discover The Principles That Launched +15 Millionaire Graduates And 100s Of Six-Figure Businesses.
(Get Your Copy Now)