[00:01:12] All right, so in this episode I’m talking to Dave. Dave, where are you from?

[00:01:17] Dave: [00:01:17] I am from Newfoundland, Canada.

[00:01:19] Dane: [00:01:19] So what’s your big outcome? What’s your dream outcome for this call?

[00:01:23] Dave: [00:01:23] You know, for the past few months

[00:01:24] Dane: [00:01:24] I’ve been trying to develop

[00:01:26] Dave: [00:01:26] myself, trying to

[00:01:28] Dane: [00:01:28] get out of working,

[00:01:29] Dave: [00:01:29] I guess a nine to five job and do something for myself.

[00:01:32] So I’ve been doing a lot of research on which Avenue to go down, whether it be, you know, selling on Amazon or, you know, writing an ebook, something like that. So I guess. Well, I like get out of this call is just

[00:01:43] Dane: [00:01:43] get over my fear

[00:01:44] Dave: [00:01:44] on the unknown and fear of just getting started and you know, try to really live that

[00:01:48] Dane: [00:01:48] freedom lifestyle.

[00:01:50] Good. Okay. So you’re kind of considering what your idea or business model would be right now?

[00:01:54] Dave: [00:01:54] Exactly. And

[00:01:55] Dane: [00:01:55] there was a lot,

[00:01:55] Dave: [00:01:55] I went there and I mean, when you’re not

[00:01:57] Dane: [00:01:57] looking at that, you don’t

[00:01:58] Dave: [00:01:58] realize the options that are [00:02:00] out there.

[00:02:00] Dane: [00:02:00] So I guess that’s the big thing right now is which

[00:02:02] Dave: [00:02:02] is going to be best for me and how can I take action on it and get over that old fear?

[00:02:07] Dane: [00:02:07] Which one seems the best so far? I’ve been looking at the Amazon route.

[00:02:11] Dave: [00:02:11] I’ve been doing a few courses on you to me to figure out that. But besides that, I would also say the

[00:02:17] Dane: [00:02:17] ebook looks

[00:02:18] Dave: [00:02:18] pretty attractive because there is a lot of passive income with it. So once you’re ready, you continue to get that money flow come in.

[00:02:24] And besides that, I mean those are probably the

[00:02:26] Dane: [00:02:26] top two right now. There is a ebook, I think it’s be irresistible.com and the book is called his secret obsession. My friend’s friend is this guy and you know, sell on average 50 eBooks a day, 50 bucks, and so it’s $2,500 a day and he’s got a lot of practice and a lot of experience.

[00:02:49] The thing with eBooks, if you want an ebook to work. You gotta strike a nerve, right? Like you can’t be a lukewarm ebook. So in any business, you really want to hit a nerve, but you don’t have to hit a nerve with like, you know, one of my friends, he’s got an insurance partner and it’s like a $1,500 to $2,000 per month package.

[00:03:10] And they pay two 1500 to two grand a month for an automated system that helps with their Google reviews and with our SEO. So an insurance agent pays 24 grand a year for that. But you know, their ROI is probably a hundred grand plus because they’ve got incredible Google reviews and etc. And so I think it’s really good to look at business model and what business model will suit you.

[00:03:32] But what I want to also paint a picture for you is the overarching theme of what a business person really is. Sure. And the heart and his soul of entrepreneurship is to really help somebody. And when you’re considering, whether it’s Amazon or whether it’s ebook in this, what sort of can start to happen because you start to get a little bit obsessed with what’s going to work for you.

[00:03:56] And it kind of slowly starts to fall in the background is. [00:04:00] That you actually want to be helping someone and who you would want to help. So if you shift your focus to who you want to help and what they need help with, and then you outsource the delivery of the product. That’s real entrepreneurship.

[00:04:15] Entrepreneurship, meaning you’re able to break the time for money barrier. The time for money barrier gets broken. When you stop having to fulfill the product yourself and you stopped fulfilling the product yourself by stop trying to be the expert. So this is a whole radical shift for so many people because instead of now.

[00:04:33] What’s your ebook? Do I do Amazon? Maybe I’d do affiliate marketing. You know what? I could do membership websites. No. You know, I’ll do software. Wait, no, you know what, this E-bay, but you know what? I’ll start an Etsy store, right? And you know, and then it goes on and on and on. But what happens. Is, it’s a technician, not an entrepreneur jumping from one business model to the next.

[00:04:52] Right. So for the most part, what I’ve identified for what seems to be accurate is that there’s really only two skills that you need to build to be successful in entrepreneurship. Just two. And none of them have anything to do with being an expert.

[00:05:05] Dave: [00:05:05] That’s good to hear.

[00:05:06] Dane: [00:05:06] Yes, that’s exactly right. You know, thanks for inviting me.

[00:05:09] Sometimes people get so intimidated because they’re like, wow, I know you’re not going to be, no, it’s sales and outsourcing. You sell something, you outsource it. When you want to hire a virtual assistant, you got to sell her on joining you. When you hire an employee, you gotta sell them on joining you. When you’re building your business, you’ve got to sell the vision to your team.

[00:05:25] When you’re talking to customers, you’ve got to sell it to them. Exactly. Yes. And in the heart of sales is beautiful. Like the heart of selling is so beautiful because a salesman without ego is your best. Ally. Because they’re not going to try to push you into something that’s not aligned for you, that sales is all about alignment.

[00:05:46] It’s about a lot of things, but mostly about alignment. So you want to move her technician to business owner in the theme. Of being a business person is finding a customer and getting them a result and outsourcing the [00:06:00] mechanism that provides the result. So I’ve got another person that I know of, and this has the allure of being one of the best businesses you can be in, and that is doing customer acquisition for local businesses, except you don’t actually have to do the acquisition.

[00:06:14] You outsource that. So he’s very secretive, so he won’t tell me how he’s doing it is that good kind of thing, right? He doesn’t

[00:06:21] Dave: [00:06:21] want anyone else to know the

[00:06:22] Dane: [00:06:22] secrets just yet is right, and that’s good on him and dang it. But so he generates about 15 to 20 grand a month and he’s got a Facebook funnel that people see an ad, they watch a three minute value video, they opt in and they watch a 15 minute video.

[00:06:37] They schedule a call with him, he walks them through their business, sees how many customers they want to get. How much they charge their customers. Then he sells them a customer acquisition package, doing more Facebook marketing, but then he outsources that to invisible ppc.com or dot co those guys are fulfilling the mechanism.

[00:06:57] Yeah. So when in

[00:06:58] Dave: [00:06:58] essence, you’re freeing up a lot more of your time and getting someone else to do the work

[00:07:01] Dane: [00:07:01] for you. Yes. Because the two skills that you want to build your business are what. Yeah, that

[00:07:07] was

[00:07:07] Dave: [00:07:07] enough sourcing.

[00:07:08] Dane: [00:07:08] That’s it, man. And those go very deep. Like the things that you can outsource, like it’s unfathomable.

[00:07:15] You could hire someone to come to your house every two weeks and fill your car up with gas so you don’t have to go to the gas station like it’s crazy what you can do.

[00:07:29] Dave: [00:07:29] Yeah, I am. Yeah. And I mean, in my part of the world here in Newfoundland, Canada, we certainly don’t see those things. So you know, when your mind doesn’t see any things or when you don’t see these things, you

[00:07:37] Dane: [00:07:37] don’t realize what else is out there.

[00:07:39] But it is pretty crazy. Do you have any crazy things you think you could outsource that are coming to you right now?

[00:07:44] Dave: [00:07:44] I mean, I can think of a ton of things. Yeah, that would make my life a lot easier.

[00:07:48] Dane: [00:07:48] Okay. So my book’s coming out March 31st, 2020 and you’ll get [email protected] and I’m actually switching over the foundation brand to start from zero.

[00:07:58] And I am so [00:08:00] excited about this because the ethos is start from zero means you need nothing.

[00:08:03] Dave: [00:08:03] Right? Like

[00:08:05] Dane: [00:08:05] in fact, the best place to start a business from can be zero.

[00:08:09] Dave: [00:08:09] Exactly. Which is

[00:08:12] Dane: [00:08:12] good because you know, you get someone to come to you and they got like five ideas to start a business. And you know what?

[00:08:16] I asked him, I said, well, who are you helping and what result do they want? And they’re like, what do you mean? I don’t know. I’ve got this idea. And it’s like, well, then you’ve got nothing. You’ve got an idea. So not nothing, but you want to be like the baller business dude that like can sit in front of anybody and help them.

[00:08:32] And so you’re outsourcing mechanisms. So this guy, he does the 1520 grand a month. He spends about $1,500 a month on Facebook ads and he adds like $5,000 a month in revenue. And all he does is sit and show up on calls and figure out what the customer wants, and then he outsources the delivery of that mechanism.

[00:08:48] So the essence of business is find a customer, use a mechanism, get a result. Customer uses, mechanism gets result. That is the Holy grail of business. Now be irresistible.com so let’s say you’re talking to a certain segment of women who really want partnership, but they can’t seem to keep a good guy. That would be horrifically painful for a woman.

[00:09:10] 100% right. Like they’re just like, he’s not texting me back. Like this would consume almost all of their waking thoughts, if not all of them.

[00:09:19] Dave: [00:09:19] Absolutely.

[00:09:20] Dane: [00:09:20] So that’s a good problem. The customer is a woman who can’t keep a great guy. The results she wants is a thriving and loving relationship. Yes. The middle’s the mechanism.

[00:09:32] So how do you get someone. To buy information and an ebook. So there’s actually a great book. It’s a phenomenal book. It’s like $35 and it’s like 80 pages. It was one of my favorite books. It’s called the 16 word sales letter. And if you want to get the correct version, so if you go to start from zero.com forward slash, books we’ll have a list of all those books and the 16 word sales letter is the way to do this, but in beer resistible so how do you get someone to pay for [00:10:00] information.

[00:10:00] If you’d like to get a free one on one with me and beyond the show, you can find out [email protected] forward slash podcast well, what they did with beer resistible is they said, listen, ladies, I’m going to talk to you about a desire and a drive and a man that is far beyond sex, far beyond how you look.

[00:10:22] And far beyond. I can’t remember, but it’s like sex drive and how you look, et cetera. But I’m going to show you something that’s so powerful that it’s more powerful than all these combined. And if you activate this one thing in your man, he will never leave you. And I’m like, well, what does this thing you know?

[00:10:35] I’m a dude

[00:10:37] Dave: [00:10:37] and

[00:10:37] Dane: [00:10:37] we need to know, right? Yeah. So he spends like five to six minutes building this up, and then he says, listen, ladies. If you can activate a man’s hero instinct, he will be yours and yours alone. If you make him feel like a hero and he will just be in your arms. And I was like, well, that works for me.

[00:10:56] And so what he’s done there with positioning is he positioned this down to one key concept that a woman’s like, Oh my gosh, I have to know everything about this. And then they buy the ebook. That’s how you sell an ebook. That’s how you could sell most of anything. But. You don’t have to write that ebook.

[00:11:12] You just need to know sales. And I just kind of gave you a little bit of it with that. Like. You think it’s these things, you think it’s giving them better sex? You think it’s looking good in bed. You think it’s settled, but I’ll actually show you something that’s way more important than all those combined.

[00:11:24] So if you’re talking to business owners like you think it’s about running ads in the paper, you think it’s about having a good X, Y, Zed referral system. You think it’s about going to networking events. But actually I’ll show you a marketing system that’s more powerful than all those combined. Same pattern, very different industries.

[00:11:41] So actually the best way to learn sales. Is by studying the great sales letters. So if you go to Google and you type in sales letters, swipe files, you’ll find a rich history of some of these sales letters that have just sold millions of dollars of products. And if [00:12:00] you read those sales letters, you’ll start to switch on that sales brain.

[00:12:05] Dave: [00:12:05] Okay. No, I’m going to look that up. That looks great.

[00:12:08] Dane: [00:12:08] What have you been learning so far?

[00:12:10] Dave: [00:12:10] Simplicity. Basically, you know, mine search is over.

[00:12:14] Dane: [00:12:14] There was a lot

[00:12:15] Dave: [00:12:15] of different information out there and I’ve been focusing on a wide variety of different things. You just simplified it down in different things, which is absolutely crazy.

[00:12:24] And again, without the sales side of things. I’m not going to have that business. So to me, understanding that the sales is one of the most important things to focus on for the time being and then sourcing,

[00:12:35] Dane: [00:12:35] that’s a pretty big learning for me. I feel really emotional hearing this because I so badly want people to have this beautiful entrepreneurial life, and I’m afraid that if I tell him the truth, it’ll scare him away from doing it right.

[00:12:50] And so I’ve been so afraid to tell people that it takes sales because people have so many preconceived notions about what sales means. Selling is so beautiful because you sit with another heart and you basically ask them, so what are your dreams? What is it you really want to do? Well, I want to keep a great guy.

[00:13:06] Oh wow. Well, how long have you been trying, listen, I’ve had 10 relationships that haven’t worked out and like, Whoa, if we could explore that together and maybe come up with a way for you to become irresistible to a man and have him be yours forever, cause you’re clearly irresistible, you clearly have so many beautiful qualities about you.

[00:13:24] Would you be open to exploring what might not be working so we could get that happening for you? You know the woman’s like, well, yes. They say, and would that be worth paying for? And they say yes. And now you just sold and you did like. Very little.

[00:13:37] Dave: [00:13:37] Yeah. And I think sometimes, you know, we put a negative connotation on sales, but it’s the exact opposite we’re selling without even realizing we’re doing it.

[00:13:45] And that’s how that conversation, you just had just

[00:13:47] Dane: [00:13:47] went really happy that you see that. So I was getting kind of emotional earlier is like, I just want people to know entrepreneurship is so amazing and it’s very simple and it’s very liberating. And you compare [00:14:00] yourself to other businesses, or you start looking at other ideas and wonder how you could ever do something like that.

[00:14:04] You know, the, it can get self-defeating, but the heart of entrepreneurship is such a beautiful, beautiful heart. So the theme of a business person is customer uses mechanism to get results. That’s the theme. So what’s kinda going on in your mind as you’re hearing all this? I guess

[00:14:20] Dave: [00:14:20] it’s going to make me think a little bit differently about what I’ve been planning to do.

[00:14:24] Like I said, like I’ve been focusing so much on. Most of the mechanism, but again, I’m failing to see the customer in the result, and that’s the biggest thing. Need to start there first and or backwards.

[00:14:36] Dane: [00:14:36] Are there any particular customer markets that you’re attracted to? Not really. And I think that’s

[00:14:41] Dave: [00:14:41] part of

[00:14:42] Dane: [00:14:42] where I would get

[00:14:43] Dave: [00:14:43] stuck in, let’s use Amazon FPA, for example.

[00:14:45] You know, what type of item? When I sell, who would I sell to? And when I start looking,

[00:14:50] Dane: [00:14:50] it’s like, okay, there’s

[00:14:51] Dave: [00:14:51] millions of different products that I could possibly sell. And then I kind of get stopped and then that’s why I kind of stopped.

[00:14:57] Dane: [00:14:57] And then, you

[00:14:57] Dave: [00:14:57] know, I go back to, well, maybe if I do another course, it’ll help me find the answer.

[00:15:01] So

[00:15:02] Dane: [00:15:02] yeah. Well, if there was a course to buy, it would be the one. That you’re in right now on this call. So you’re getting that, but like if that’s what you’re looking for, is that sort of a deeper understanding of business? I guess. So let’s look at what happened. So you’ve got the Amazon example. So you go on Amazon and you start thinking about products.

[00:15:24] What just happened? You slipped into mechanism. Exactly. You’re fucked. And I don’t say that often on podcasts because you slipped into mechanism. Let’s say you want to sell something on Amazon. You want to go with who first? So I’ll show you how exciting this gets. This is so exciting. So the reason that business is abundant and the reason that business is so exciting is that every new advancement in the world brings about a whole host of new problems that need to be solved right.

[00:15:56] So the iPhone comes out, iPhone cases, iPhone apps, [00:16:00] iPhone development, iPhone, this, that car holders, like every new advancement brings about new opportunity. That’s why there’ll always be space for more entrepreneurship. Also, our relationship with competition’s a little dwarfed. You know, we think, Oh, you know what?

[00:16:15] I can’t start a hamburger shop, sorry to McDonald’s. But if you look at the real law of competition, like competition can actually help each other. Because more competitors means there’s more space, more thriving in some instances. So like if you get McDonald’s, there’s usually a burger King across the street.

[00:16:31] And then both people kind of benefit because there’s the place where everyone goes to eat. And so the people who want McDonald’s go McDonald’s that give the one burger and go to burger King. So there’s a lot of scarcity around competition and something’s not landing with any of this. But what I want to say, for example, is.

[00:16:45] If Google would have believed that they could only do an idea if it’s never been done, they would have not done Google because Google was like the ninth search engine. Exactly. Good. So that’s good. So, okay, so basically here’s what we do. There’s a five question process, and this will be in the book that comes out next year, but this is a five question process and you can apply this five question process to anything like I sent my first child.

[00:17:10] Congratulations. Thank you. Was amazing. And so I asked these five questions to my partner when she was in her third trimester, and it was an amazing experience. So the five questions are, what’s your most present problem with X? How are you trying to solve that problem right now? What happens if you don’t solve that problem?

[00:17:29] If you could have a dream solution, what would it be? Is that worth paying for? How much of question? Five. Like two and one is that we’re paying for it. So how much, so what’s your most present problem with X? How do you go about solving that now? What happens if you don’t solve it? What was your magic wand solution B and is that we’re paying for, so how much?

[00:17:49] So if you focus on who. Maybe you talk to people with their iPhone cases, Hey, what’s your most present problem with your iPhone case? So I got nothing. That’s good. Like, okay, cool. I’m not going down that road. It’s already [00:18:00] fine. You know, they me a lot of time save you a lot of time. Right? So now you say, what’s your most present problem with your dog?

[00:18:08] Oh, sheds everywhere. Well, how you go about solving that problem right now? Uh, I don’t. I use it a lint roller, uh, just kind of happens and I tolerate it. So what happens if you don’t solve it? Well, you know, I gotta be careful being around them if I’m dressed nice, you know, it’s just kind of a pain cause the sheds so bad.

[00:18:29] Well, what would your dream solution be. Well, it would stop shedding. Yes. Okay, good. Any ideas on how you might get it to stop shedding? Oh, maybe there’s a shampoo where they shed less. Maybe there’s a, I don’t care. I just want him to stop shedding. What would that be worth paying for? Absolutely. How much would you pay to get your dog to stop shedding?

[00:18:47] Easily. $100 so now. We have a product idea. Now you go on a hunt, like how to reduce shedding, shedding ideas. Maybe you call up some veterinarians and you’re like, yo, you know, I want to help dog shed less. What can we do there? Maybe you find someone who creates the product and you give them a piece of the business.

[00:19:05] You know, he’s the product creator. You’re the everything else. You’re in business and now you totally just floored it and went sideways on the way most people do there now. Okay. So there are some good to this Amazon stuff. Like I had a friend and they just tested all kinds of products and they finally landed on a product that works really well on Amazon.

[00:19:23] Is it kind of meditation niche type product, but an Amazon, there are certain product categories that sell a lot, right? Yeah, like photography equipment or like metal detectors or some weird thing. But you don’t want to probably make a metal detector. So you look in a niche category that you know, moves a lot of product, and then you start talking to people, do you have any problems with this product?

[00:19:47] Well, you know, I wish it would do this or that. And then that’s how you can create your product by doing the five questions on a product category. But again, it’s the theme, same theme, customer mechanism result. [00:20:00] So what happens, and I’ve said this in many podcasts. For years, people have asked me about a book, something simple that they could read that was completely comprehensive, that would help them learn how to start a business when they have no ideas, no money, no experience, no real expertise.

[00:20:21] When they’re insecure, when they don’t have confidence. How do you start from zero? How do you start a business when you don’t even believe that you could actually help someone in the first place? It’s all documented. There’s now a path. It’s a book. It’s called start from zero and you can preorder it right now.

[00:20:38] Go to start from zero.com and click on preorder. So you’re first in line to read this remarkable book. There are over 15 different examples of employees, many who became millionaires in four years time. It’s absolutely possible, and you can do it when you get the right training. Go get that book right now.

[00:20:56] Start from zero.com and click on preorder. Let’s get back to the episode.

[00:21:05] That’s what I tried to say it a little different every time. But in terms of like the mental space in your brain, most of your energy is spent exerted looking at mechanisms. Right. Cause

[00:21:15] Dave: [00:21:15] that’s when we’d been trained.

[00:21:17] Dane: [00:21:17] Yeah. So that’s all it is. It’s just simply training. If you are 12 years old and you’d been trained, this business probably wouldn’t seem as risky.

[00:21:24] Not at all. Yeah. I don’t know. Business really isn’t risky. You know? I know these guys, you know, they’ll be worth like a hundred million dollars or something, but they’re pretty. Pretty good with risk. They won’t do stupid stuff. You know, like they’ll buy a commercial real estate mall, but they’ll want to make sure that every tenant’s locked in for the next five years.

[00:21:40] Well, where’s the risk there? There’s none really. You got a full tenant. So like, if air’s come up, you know, maybe there’s a fire somewhere, you know, there’s some of those. But like for the most part, you know, one thing I always thought about being interesting is instead of a couple of getting married, instead of investing all the energy into one event that’s done and gone forever.

[00:22:00] [00:21:59] Everybody invest all their energy and puts all the wedding money into buying that couple of commercial real estate property.

[00:22:05] Dave: [00:22:05] You know, I do have a wedding coming up. Maybe that’s what I’ll

[00:22:07] Dane: [00:22:07] suggest. Everyone. Oh my gosh. Yeah. You’re like, listen guys, like instead of having this one thing, we’ll get a commercial property.

[00:22:14] Then we’ll just get married in there. Yeah, that’d be cool. And then you’ll have this income stream for the rest of your life. That sounds amazing. You know, if it’s a half a million dollar building, you know, everybody needs to get a hundred grand together, 20% down, which is a lot, but it sure beats 30 grand down the drain.

[00:22:31] That’s true. So here’s what we’ve got so far. Give me the three key things of business,

[00:22:37] Dave: [00:22:37] customer mechanism result.

[00:22:39] Dane: [00:22:39] Yeah. And so 90% of your brain space is like usually obsessed with mechanism. What’s 90% of your brain space going to be obsessed with now

[00:22:47] Dave: [00:22:47] customer

[00:22:48] Dane: [00:22:48] and resolve? Yes. So let’s like anchor it in.

[00:22:53] What’s an example of a customer that comes to mind that might be on Amazon. I

[00:22:57] Dave: [00:22:57] don’t want to pick someone who likes

[00:22:59] Dane: [00:22:59] yoga. All right, so somebody who does yoga, like how old are they? Who are we talking about here? I would say 30 35 male or female? Male. All right. Are you a 30 to 35 year old male by chance? I am.

[00:23:13] Okay, so that’s our right Dan. At the same time, like you don’t want to do that kind of stuff like, so the other big rule of this business is like, do not start from your frame of reference. Cause like you can, but like if you don’t do that, I think you’ll be better off for it. At the same time, you know, it’s good to like, it’s just, it’s just such a tired concept.

[00:23:31] Well, you know, I had this problem and I solved it for myself, and I thought other people would have the same problem too. It’s like, okay, great. You know, that’s good. But like, you know what? Maybe you just realize that baby boomers from 55 to 60 you have a serious pain that nobody’s really considering that you could solve and they have a lot of money.

[00:23:47] So we all do this. It’s like, well, you’re not on 30 35 I’m male. Let’s do that. So how do you feel about doing this? A baby boomer yoga, I think that’s a better idea. Okay. Type it in. Google, baby boomers and yoga. [00:24:00] The above 50 crowd can definitely benefit from yoga and their life experience could be an advantage on the mat.

[00:24:05] Vigorous Vinyasa class might not be the best thing for them, but other things are 50 year olds are using yoga to increase their flexibility, to enjoy their golden years more so baby boomer yoga products, does a baby boomer care about yoga or do they care about a result result? What result would a baby boomer care about.

[00:24:24] I

[00:24:24] Dave: [00:24:24] think you just mentioned that there were a second ago about having better health

[00:24:28] Dane: [00:24:28] if they’re getting old, getting out of bed without their back creaking. Sure. I got

[00:24:32] Dave: [00:24:32] that problem now,

[00:24:36] Dane: [00:24:36] but

[00:24:36] Dave: [00:24:36] uh, yeah, then that would definitely be it.

[00:24:38] Dane: [00:24:38] So now we have baby boomers. Now you would ask them the five questions. So what’s the most consistent and present problem for you at 50.

[00:24:46] Well, soda, soda, soda, soda. You know, all of a sudden you find out that, you know, if they did go to yoga for a month, maybe that would solve their problem. But you know what? If someone were 50 they’re more sensitive. So the yoga mass that exist, they may need a little more padding. So now all of a sudden you’ve got a yoga mat for baby boomers that’s like twice as thick for their joints, and now you’re an innovator instead of just some like Amazon copycat looking at mechanisms.

[00:25:11] Exactly added value as well. Yes, and you’ve got like no competition initially and there’s probably extra thick yoga mats already for baby boomers.

[00:25:18] Dave: [00:25:18] Maybe it’s not a marketing for them. Maybe it’s meritorious that

[00:25:21] Dane: [00:25:21] someone else. Exactly. I think you’ve got it, man. So you might want to write down, I get stuck when I start thinking about mechanisms.

[00:25:28] I free myself up by thinking about who I’ll help and what result they want. What are you thinking about right now?

[00:25:34] Dave: [00:25:34] I’m just looking at those five questions and again, it’s simple. You know, you think about how that’s going to get you to look through a problem and how you can easily get that out and how that applies to basically everything in it.

[00:25:46] I would like it just apply to the situation just then and within what, four or five minutes? We figured out a way of. What they could use and how you could target those customers, and she had the result that they’re probably looking for.

[00:25:58] Dane: [00:25:58] Pretty crazy. Yeah. [00:26:00] It’s a shift from the mechanism or idea to helping another person.

[00:26:04] Definitely.

[00:26:05] Dave: [00:26:05] Yeah. I think it’s often the simple stuff that like, again, for me, especially the simple stuff, so it gets overlooked thinking about the more complicated things and yeah, it’s really just simple stuff.

[00:26:15] Dane: [00:26:15] What I want to do with that six month course that we might do next year is I want to kind of instill these values, these principles, these skills really deeply down inside of someone, through a lot of practice drills and skills.

[00:26:33] So you don’t come in and you’re like, Oh, I’ve got to get, I want a business working. It’s like, well, you’re going to. Actually take 10 ideas through. And by the time you’ve built it with five to 10 ideas, you’ll be living and breathing it. And then at that point your brain thinks differently, is chilling out.

[00:26:48] When you’re with your family, you can be with your family. Cause you’ve got this all figured out. So I’ve mentioned this kind of product is six months transformation take. What would have you interested in it and what would make it just irresistible for you where you just have to get it.

[00:27:02] Dave: [00:27:02] You know, I guess the value that I’m going to get out of it and how I could use that in my life and how it’s going to, like you said, the biggest thing is how some get me to spend that extra time and get me in a 40 hour work week.

[00:27:14] Dane: [00:27:14] As I say, there’s so much relief. You know, I’ve got my doubts and insecurities of the product and I just kind of open up and ask about it. So it sounds like what would make it irresistible is having the most simple method that could be repeatable, that would allow you to get out of your 40 hour per week job.

[00:27:31] Dave: [00:27:31] Yeah, definitely. And I think that’s the biggest thing, like when you take these courses, you want to learn as much as you can, and it sounds like it will be pretty jam packed, good information that could help you get down to figure out

[00:27:43] Dane: [00:27:43] what you’re looking for. Yeah. You know, a deep in your bones, it actually needs pretty limited information because, but it would be exactly what you need.

[00:27:51] It’d be more of an action oriented test where we learn everything.

[00:27:54] Dave: [00:27:54] Exactly.

[00:27:56] Dane: [00:27:56] That’s good. So just being able to have the simplest method [00:28:00] to. Get out of your 40 hour per week job would be the big draw for making it irresistible for you. Absolutely. What kind of a price would you put on something like that?

[00:28:09] Dave: [00:28:09] I would say around, you know, three, $4,000. I mean, it is in the, uh, six months range. Obviously it’s going to be a lot to it. What did you have in

[00:28:17] Dane: [00:28:17] mind? Six,

[00:28:19] Dave: [00:28:19] six and it wasn’t far off, but that would make sense.

[00:28:22] Dane: [00:28:22] And it’d be pretty limited. Wouldn’t be like a thousand person groups or anything like that. I think too

[00:28:28] Dave: [00:28:28] with the smaller group sizes, it makes it easier to afford opinions.

[00:28:32] You getting that appropriate level of attention.

[00:28:34] Dane: [00:28:34] So yeah. How does the president of structure land with you?

[00:28:37] Dave: [00:28:37] Oh, that sounds good.

[00:28:38] Dane: [00:28:38] That’s good. So I got to tell you like I am just terrified and talking about this, like I’m so nervous cause this means so much to me to get the chance to spend six months with someone.

[00:28:49] I’ve got students who are like number one in their field after spending six months and it’s happened so many times now. That I’m just like, ah. If I get the chance to spend someone six months with me, that’s what I want. I want to spend six months with you, and if I miss out on that six months, it feels like I lose something.

[00:29:06] So I get terrified at talking about this because if I fail at it, it causes me a lot of grief. Because it means that much to me. So like when I’ve been asking you these questions, I mean the fact that we’re on a podcast and that it’s recorded, and so it’s a little bit more mock and not so real world makes it a little easy.

[00:29:22] But I just want to say like if you’re listening and you’ve got stuff that means a lot to, and you want to sell it and you’re scared, that’s okay. And that’s normal. So every fear that I’m having about the product, the price, I’m thinking, and I’m just staying in relationship with you and just kind of asking you about it.

[00:29:35] This is how I want you. To approach whatever it is you’re selling, Dave.

[00:29:40] Dave: [00:29:40] Yeah.

[00:29:41] Dane: [00:29:41] So you’d ask what would make it irresistible, what price would your gut say? And this is hopefully modeling what you’ll be able to do. Yeah, definitely. And

[00:29:48] Dave: [00:29:48] that’s a good amount of time that you’re going to be spending with someone as well.

[00:29:51] I can certainly work out the kinks. I know for

[00:29:53] Dane: [00:29:53] me

[00:29:54] Dave: [00:29:54] on my journey, I guess, if you will, it’s been four months

[00:29:57] Dane: [00:29:57] and you know, just

[00:29:58] Dave: [00:29:58] this alone has helped me [00:30:00] tremendously and it’s, we’ve been on, you know, promote 50 minutes, so that’s

[00:30:03] Dane: [00:30:03] great.

[00:30:04] Dave: [00:30:04] And I can only imagine what six months can do if I’ve got this much from 50 minutes.

[00:30:09] Dane: [00:30:09] Number one in your field, bro,

[00:30:15] if you want it the way that you get to be number one in your field, as you look to the patterns that the industry is heading to, you articulate those patterns. Now all of a sudden you’re an expert of an industry. People start coming to you because you’re articulating all these patterns and distinctions that other people can’t see.

[00:30:31] So as soon as you’re able to find our patterns of an industry and articulate them as a whole, you’re like, you’re right up there. That’s a short event just to see if you were like, Oh, why am I listening to this guy? Why is he an expert? Oh, he’s talking about big patterns. Well, Dave, I’m excited for you, man.

[00:30:44] This has been really good. Please let me know how things go. What are your next action steps going to be? I think I’m going to start

[00:30:51] Dave: [00:30:51] looking for my customer and then try and find a

[00:30:53] Dane: [00:30:53] result. Yes, very good.

[00:30:56] Dave: [00:30:56] And I am looking forward to your book. Can’t wait for that. That sounds really good.

[00:31:00] Dane: [00:31:00] Yeah. Start from zero.com sometime in January.

[00:31:02] It’d be able to get early access to some of it or whatever. I haven’t figured out how to do it all yet, but it will be there. Minor

[00:31:08] Dave: [00:31:08] detail.

[00:31:08] Dane: [00:31:08] Hey, and why is that? You

[00:31:13] Dave: [00:31:13] pick it up so quick. Good job, man. I’ll talk to you soon. Thanks a lot. Take care.

[00:31:17] Dane: [00:31:17] So listen, if you’d like to offer feedback on this episode, we would treasure that.

[00:31:21] Let us know what you want more of and what you want and less of for the show and we’ll make sure we try to incorporate that. You can email the feedback too. Hello start from zero.com just put Dean back in the subject line. Now, if you’d like to build a $20,000 per month business minimum, I’ve got a friend who actually does this every single month.

[00:31:41] Some months he makes as much as $87,000 in a month. I asked him about, and he told me, man, if I can do this, anybody can do it. So we’ve turned this into a fully comprehensive course that you can take to learn how to quickly build a $20,000 from a business. If you’d like information on that, you can go to start from zero.com and on the

[00:31:59] Homepage, [00:32:00] you’ll find a link to it. Now, if you’ve been struggling to take action, if you really feel there’s more for your life, but you know you’re gonna need to take action to do it, but taking action is so difficult, you just can’t seem to get yourself to do it. We have a wonderful free tool. You can find [email protected] forward slash DJP and if you go there within 20 minutes of applying the process, you’ll find yourself wanting to play the game, wanting to step in the game and wanting to take action.

[00:32:27] I use DJP for myself all the time. And with things like figuring out revenue models, figuring out lead capture systems, figuring out how to hire someone. If I’m ever stuck with a difficult action, I’ll actually apply DJP because what it does is it wakes up a deeper intuition, a deeper wisdom, so we can actually do something really cool instead of stay stuck.

[00:32:47] So that’s it. Please rate the show. Please subscribe and go on and listen to the next episode. Let’s do this.